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Why It’s Time to Think Outside The Box with TV Advertising

Marketers are deeply invested in television, even though it’s a medium whose metrics haven’t caught up with the sophistication of other channels’  martech options. While it can feel easy— and even right—to invest in the [...]

How to Boost Your Marketing Attribution For a More Profitable 2020

“In today’s world, driving business growth is job one for marketers. To prove your team is making that happen, it is imperative they have a clear view of marketing attribution. But pulling together the data [...]

The Proof Is In The Numbers

Findings of a recent survey suggests that while most CMOs remain reluctant to adopt predictive analytics, those who embrace the technology are leapfrogging their counterparts, with lift typically from 10 to 25 percent, with some [...]

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