I believe there is an underlying, misguided supposition by many marketers that we are on an inevitable slide to a digital-only world. Marketers who make decisions from this framework will quickly encounter technical headwinds, but [...]
Decision Point: How can you balance all your marketing channels to grow your business? Our last post highlighted some ways the digital portion of your marketing mix can get seriously out of whack and the problems this presents. This week we’re looking on [...]
Decision Point: “Brands are starting to question if they have over-invested in digital.” -- Sir Martin Sorrell, founder of WPP, plc There’s no mistaking that marketers live in a digital world. And yes, the promise of [...]
