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How to Boost Your Marketing Attribution For a More Profitable 2020

“In today’s world, driving business growth is job one for marketers. To prove your team is making that happen, it is imperative they have a clear view of marketing attribution. But pulling together the data [...]

How to Know if You’re Spending Enough on Marketing: Keen Launches New Solution

Keen's just-released non-sales response solution helps marketers optimize their budgets to achieve their non-sales goals. If you're bonused on reaching marketing goals for things like awareness, impressions, brand health or something else, it's time to [...]