marketing decision-making Archives

Here’s Why “Improvise” Is Not a Marketing Strategy

By: Greg Dolan (Originally published on LinkedIn) As we ride the long wave of the COVID-19 pandemic and absorb its economic and social impacts, Christine Moorman and the team at CMOsurvey.org have come out with a timely [...]

Greg Dolan2020-07-02T12:51:10-04:00June 18th, 2020|Tags: Coronavirus, COVID-19, decision support, marketing decision-making, marketing decisions, Pandemic|

Sponsor This? How to Let Data Be Your Guide

And Now a Word about Sponsors. Some marketers love sponsorships. Others hate them. Whichever camp you’re in, most CMOs are never really sure what kind of return on investment sponsorships actually deliver. What would it look [...]

Keen Decision Systems2019-08-26T12:16:41-04:00April 2nd, 2019|Tags: Marketing Analytics, marketing decision-making, marketing sponsorships, marketing strategy|