How to Measure the ROI on Brand Awareness
If you're a top-line guy or gal and all you want out of this post is the short answer to our headline, well, here you go: You can't. But you don't want to stop reading just yet. Because rather [...]
4 Questions Your CFO Hopes You’ll Ask…Soon!
It's no surprise that marketers and financial executives look at the world differently. Sure, you're both focused on the overall health and well-being of the company. And you both have an interest in making sure your investments on [...]
Marketing Metrics to Delight Even the Most Skeptical CFO
As a finance leader you've got both feet grounded in the numerical realities of here-and-now. Truth be told it sometimes feels as if your marketing counterparts are floating above on clouds of soft metrics that are disconnected from the business' financial [...]