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Taking Marketing Too Personally – Why You Shouldn’t

2021-01-29T15:10:27-05:00January 12th, 2021|Tags: , , , , , , |

By 2025, 80 percent of marketers will drop personalization efforts. Yet personalization recently was ANA’s “word of the year” for marketers. Here are three reasons marketers should value speed and efficiency over granularity in prioritizing data investments for 2021 and beyond.

Why It’s Time to Think Outside The Box with TV Advertising

2019-12-17T10:28:44-05:00December 17th, 2019|Tags: , , , , , , , , |

Marketers are deeply invested in television, even though it’s a medium whose metrics haven’t caught up with the sophistication of other channels’  martech options. While [...]

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