Gartner, in its report, “Marketers, They’re Just Not That Into You” predicts that by 2025, 80 percent of marketers will drop personalization efforts. Yet personalization recently was ANA’s “word of the year” for marketers. Here are three [...]
Durham, NC (WRAL TechWire) -- The investment capital keeps coming for Keen Decision Systems, a Durham-based marking software company, which already is growing rapidly. The startup has raised another $2 million and now has completed [...]
A Brief Look Back in Time I’m old enough to remember a world before Salesforce, when sales data resided in the IT department and every new report required a custom-built project. The evolution of cloud-based, user-friendly [...]
Marketers are deeply invested in television, even though it’s a medium whose metrics haven’t caught up with the sophistication of other channels’ martech options. While it can feel easy— and even right—to invest in the [...]
Forrester Research reports that implementing unified marketing measurement to optimize marketing can drive a 15 percent efficiency gain in marketing spending. Which is good. Over the past year, Keen's solution has consistently driven a 25 [...]
