RESEARCH TRIANGLE, N.C.--(BUSINESS WIRE)--Keen Decision Systems, a leader in automated marketing investment planning for leading consumer good, financial services and pharmaceutical consumer brands, today announced [...]
Perhaps the most striking thing about this year’s CMO Survey is the number of all-time highs and all-time lows, evidence of the remarkable volatility wrought by the [...]
Procter & Gamble's Chief Brand Officer Marc Pritchard made headlines across the ad world last fall when he spoke out against the age-old practice of upfronts
There are significant shifts taking shape in the marketing industry, enabled and accelerated by the rapidly expanding martech landscape and the unforeseen impacts of the worldwide pandemic--both of which will continue to reshape our economy and lifestyles throughout 2021.
By 2025, 80 percent of marketers will drop personalization efforts. Yet personalization recently was ANA’s “word of the year” for marketers. Here are three reasons marketers should value speed and efficiency over granularity in prioritizing data investments for 2021 and beyond.
Durham, NC (WRAL TechWire) -- The investment capital keeps coming for Keen Decision Systems, a Durham-based marking software company, which already is growing rapidly. The [...]
Marketers are deeply invested in television, even though it’s a medium whose metrics haven’t caught up with the sophistication of other channels’ martech options. While [...]
Forrester Research reports that implementing unified marketing measurement to optimize marketing can drive a 15 percent efficiency gain in marketing spending. Which is good. Over [...]