Keen Decision Systems2021-04-06T11:50:24-04:00April 6th, 2021|Tags: Business Wire, Investment, Marketing, Nielsen, NielsenIQ, Partner, Partnership|
RESEARCH TRIANGLE, N.C.--(BUSINESS WIRE)--Keen Decision Systems, a leader in automated marketing investment planning for leading consumer good, financial services and pharmaceutical consumer brands, today announced [...]
Greg Dolan2021-03-22T14:59:54-04:00March 22nd, 2021|Tags: AI, Analytics, Artificial Intelligence, Automation, Machine Learning, Marketing, ML|
Perhaps the most striking thing about this year’s CMO Survey is the number of all-time highs and all-time lows, evidence of the remarkable volatility wrought by the [...]
Greg Dolan2021-02-11T15:45:50-05:00February 9th, 2021|Tags: Ad, Advertising, Algorithms, Goat, Marketer, Marketing, Super Bowl|
No, not Tom Brady—The Super Bowl Ad. Long hailed as the MVP of marketing tactics, it may be time to re-think if the Super Bowl [...]
Greg Dolan2021-02-11T15:48:42-05:00January 27th, 2021|Tags: AI, deals, Marketing, P&G, Procter & Gamble, Technology, TV, Upfront|
Procter & Gamble's Chief Brand Officer Marc Pritchard made headlines across the ad world last fall when he spoke out against the age-old practice of upfronts
Greg Dolan2021-01-29T14:56:44-05:00January 19th, 2021|Tags: Marketer, Marketing, Martech, savvy, Technology, value|
There are significant shifts taking shape in the marketing industry, enabled and accelerated by the rapidly expanding martech landscape and the unforeseen impacts of the worldwide pandemic--both of which will continue to reshape our economy and lifestyles throughout 2021.
Greg Dolan2021-01-29T15:10:27-05:00January 12th, 2021|Tags: Forbes Communication Council, Gartner, Marketing, Marketing Dive, Personal, Personally, Predictive Analytics|
By 2025, 80 percent of marketers will drop personalization efforts. Yet personalization recently was ANA’s “word of the year” for marketers. Here are three reasons marketers should value speed and efficiency over granularity in prioritizing data investments for 2021 and beyond.
Keen Decision Systems2021-01-30T15:35:53-05:00January 7th, 2021|Tags: Durham, Investment, Investment Capital, Marketing, Marketing Software, Predictive Analytics, Triangle|
Durham, NC (WRAL TechWire) -- The investment capital keeps coming for Keen Decision Systems, a Durham-based marking software company, which already is growing rapidly. The [...]
Greg Dolan2021-01-29T16:34:13-05:00November 23rd, 2020|Tags: Close the Gap, Closing the Gap, Decision, Decision Making, Marketer, Marketing, Predictive Analytics, Technology|
A Brief Look Back in Time I’m old enough to remember a world before Salesforce, when sales data resided in the IT department and every [...]
Keen Decision Systems2019-12-17T10:28:44-05:00December 17th, 2019|Tags: 2020 marketing planning, data-driven marketer, Decision Quality, decision support, Digital vs. Traditional Media, Marketing, Marketing Mix, marketing strategy, Successful marketing decision-making|
Marketers are deeply invested in television, even though it’s a medium whose metrics haven’t caught up with the sophistication of other channels’ martech options. While [...]
Greg Dolan2019-08-26T13:18:02-04:00November 6th, 2018|Tags: Marketing, Marketing Analytics, Unified marketing measurement|
Forrester Research reports that implementing unified marketing measurement to optimize marketing can drive a 15 percent efficiency gain in marketing spending. Which is good. Over [...]
