Keen is the solution of choice among forward-looking brand marketers, optimizing more than $2 billion in marketing spend. Over the past 52 weeks, Keen clients have driven a 41% improvement in the financial impact of [...]
Sports marketing in a post-COVID world bears little resemblance to what it was before, and yet the game goes on and that means there will be both winners and losers. Here are four ways to [...]
Every cloud has its silver lining, and for America’s large CPG brands the pandemic offered a shiny one as shoppers stocked up on familiar names in large quantities to shelter at home for who knew [...]
By: Greg Dolan (Originally published on LinkedIn) As we ride the long wave of the COVID-19 pandemic and absorb its economic and social impacts, Christine Moorman and the team at CMOsurvey.org have come out with a timely [...]
