By 2025, 80 percent of marketers will drop personalization efforts. Yet personalization recently was ANA’s “word of the year” for marketers. Here are three reasons marketers should value speed and efficiency over granularity in prioritizing data investments for 2021 and beyond.
Durham, NC (WRAL TechWire) -- The investment capital keeps coming for Keen Decision Systems, a Durham-based marking software company, which already is growing rapidly. The [...]
It’s important to adapt your decision making to the times—and find a way to account for the effects of a turbulent election, persistent pandemic, social unrest, erratic market swings and altered consumer buying patterns.
Sports marketing in a post-COVID world bears little resemblance to what it was before, and yet the game goes on and that means there will [...]
Here's a post you're not going to want to share too widely because we're about to reveal some jaw-dropping findings from ClickZ's research that could [...]
Keen Named Best Predictive Analytics Platform ClickZ 2019 Martech Awards Salute Leaders Among 500 Solutions
NEW YORK (March 22, 2019) – Keen Decision Systems captured the award for Best Predictive Analytics Platform in ClickZ’s 2019 Marketing Technology Awards, announced at [...]