Procter & Gamble’s Chief Brand Officer Marc Pritchard made headlines across the ad world last fall when he spoke out against the age-old practice of upfronts
4 Winning “Firsts” for Savvy Marketers in 2021
There are significant shifts taking shape in the marketing industry, enabled and accelerated by the rapidly expanding martech landscape and the unforeseen impacts of the worldwide pandemic–both of which will continue to reshape our economy and lifestyles throughout 2021.