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Keen Debuts in Forrester NowTech Report: Marketing Measurement and Optimization Solutions

Forrester Research recently published its NowTech report on marketing measurement and optimization solutions, intended to help marketers evaluate current vendors in this burgeoning sector. According to Forrester, "With the changes that technology has brought to [...]

How to Boost Your Marketing Attribution For a More Profitable 2020

“In today’s world, driving business growth is job one for marketers. To prove your team is making that happen, it is imperative they have a clear view of marketing attribution. But pulling together the data [...]

The Proof Is In The Numbers

Findings of a recent survey suggests that while most CMOs remain reluctant to adopt predictive analytics, those who embrace the technology are leapfrogging their counterparts, with lift typically from 10 to 25 percent, with some [...]