How many technologies does your marketing team rely on to do business? If you’ve had the experience of logging into myriad platforms to access information and execute programs, you know first-hand the appeal of integration.

“Integration is by far the most important criteria when selecting martech — and it’s changing the industry,” ChiefMartec’s Scott Brinker wrote last week. As evidence, Brinker cited a recent survey that, for the first time ever, showed the majority of respondents (52%) “described their martech stack as an integrated, multi-system architecture.”

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