An interesting thing happens when you give a marketing leader real insight into how their programs are driving financial performance: They overachieve. It’s partly the highly competitive nature of marketers, augmented by data-driven insights about where, when and how to invest their marketing budgets to deliver the best financial results for their businesses.
At Keen, we’ve been so impressed by how our customers leverage Keen’s platform to create business wins that we recently introduced Keen’s Marketing Impact Awards, a shout out to our top innovators and a showcase of what best-in-class, data-driven marketing looks like. Here are our inaugural winners.
Optimizer Award: Essity US
Essity US garnered Keen’s first-ever Optimizer Award based on a quantitative assessment of the financial impact of a data-driven programming decision. Essity’s marketing team for its TENA brand made significant gains in the second half of 2018 due in part to insights generated using Keen’s platform. Congrats on your big win, Team Essity!
Innovation Leader Award: Elizabeth DiJohn, Smithfield Foods
Congratulations to Elizabeth DiJohn, Marketing Director at Smithfield Foods, whose distinguished leadership helped her team quickly embrace Keen’s platform. DiJohn effectively engaged her leadership team, as well as her marketing and agency teams to promote adoption of Keen’s insights to drive marketing decisions. Today Smithfield is a leader among Keen’s customer base for frequent model updates and for demonstrating a high level of agility in acting on new insights to drive continuous improvement.
Agile Marketing Award: Boll and Branch
Boll and Branch embraced Keen’s platform with the gusto you’d expect from this maverick direct-to-consumer brand, quickly generating updates to begin optimizing its robust marketing programs. Great work, Boll and Branch! We love to see our clients leverage frequent updates to optimize brand performance.
Are you #Winning?
Keen’s Marketing Impact Awards are announced twice a year, based on performance during the prior six months. We’ll name winners for the first half of 2019 later this summer.
If you’re a current Keen customer, ask your customer success manager how your team can make its way to the winner’s platform. Request a call now.
If you’re not currently using a predictive analytics modeling tool like Keen’s to make data-driven marketing decisions, then you’re missing out on more than an enviable award for your credenza–Schedule a 15-minute call with a member of Keen’s team to discover how we can help you increase the financial impact of your marketing by 10-50 percent this year.