You likely have a variety of retail partners within your scope. In our work with leading consumer brands, we’ve found incorporating these retail specific programs into a brand’s overall marketing mix model fails to give insight into how these individual programs are driving revenue for the business.
The key to optimizing your shopper strategy–and understanding how you can drive additional revenue–is analyzing your shopper marketing programs at a granular level. This approach can help you take into account factors such as store type, geographic location and more as you determine where and how much you should invest.
Learn how Keen’s predictive marketing solution helped a national food product company optimize their retail specific programs to better penetrate their top retailers and increase revenue by $4 million.