industry-focused marketing insights report
See how your category allocates spend and where to go next.
Get a personalized report showing:
- How your industry is allocating budget by channel
- Where top brands are pulling back or doubling down
- What trends are reshaping growth strategy in 2025
- How your brand stacks up—and where to go next
Your tailored report is free—just tell us where to send it.
Get your roadmap to better marketing decisions
Our report combines market signals, predictive analytics, and real allocation data—no assumptions, no fluff. See how brands in your category are reacting to new trends and get modeled forecasts to guide your next moves.
With your free industry report, you’ll receive:
Budget benchmarks
See how brands in your category allocate spend across channels.
Emerging trends
Learn where top marketers are pulling back or doubling down.
Tailored report review
A free, consultative review with a Keen expert.
Over $7.5 billion in marketing mix investments optimized
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“Keen’s marketing mix model helped us balance growth and profitability, giving us a sustainable competitive edge.”
Needing to strategically optimize for profit, Keen helped Athletic Brewing grow net profits by 52% while investing 15% less on marketing.
*This result reflects a custom engagement. Your free report includes industry-level insights to help you explore similar opportunities.Get the insights. Make smarter moves.
Know what’s working. Know what’s not. Know where to go next. Turn insights into action with an optional free strategy session to review your report with a Keen expert.