Marketing mix modeling (MMM) in real-time
Total marketing budgets optimized: $7.5B+
Bridge the gap between marketing and finance
Give yourself the tools for data-backed budget advocacy and answer questions like:
- I have to cut my budget, where should I cut from to still hit my financial goals?
- What is the right mix of brand-building vs. transaction-driving tactics?
- How much should we spend in our peak season vs. the rest of the year?
Connect Keen to your in-house platform or use it as a standalone tool to supercharge your planning process, delivering a marketing mix that quantifies the impact of your clients’ dollars across all channels.
Produce models that visualize the investment path for your clients to:
- Optimize existing budgets
- Hit revenue targets
- Unlock additional profitability
The interactive platform provides a guided workflow for you to connect your data-streams, set your budgets or goals, and begin forecasting.
Data integrations include:
The model is regularly updated with real-time market data for improved accuracy and let’s you adjust your forecast based on internal pivots or external factors.
With our adaptable Bayesian approach, you can identify the point of diminishing returns for each channel at the speed of data availability, empowering you to optimize budget allocation regularly.
Keen vs. competitors
Criteria
- Real-time analytics
- Interactive
- Financial impact per channel
- Data accessibility
- Forecasting and actualization
- Long-term impact measurement
Competitors
- Require 2-6 months
- Static reports with limited interactivity
- No direct connection
- Limited, often delayed
- Often unavailable or lacks real-time accuracy
- Focuses primarily on short-term results
Competitors
Real-time analytics
Require 2-6 months
Interactive
Static reports with limited interactivity
Financial impact per channel
No direct connection
Data accessibility
Limited, often delayed
Forecasting and actualization
Long-term impact measurement
Focuses primarily on short-term results
Case studies
Working with Keen has helped build further momentum on the Dramamine brand and has changed the way we think about supporting the business. Based on their modeling, we have significantly increased our investment in Dramamine and refined our marketing tactics to maximize ROI – which has driven the brand to record high sales.
Frank Paukowits
Senior Brand Director, Analgesics and Digestive Health
A company that specializes in motion sickness medicine.
41.8%
incremental revenue
9.5%
increase in marketing ROI
$2.6M
additional 2H marketing budget secured
We have just exited our budget discussions with our senior leadership team last week and managed to secure additional investment for the US campaigns next year. These are tremendous results for the Twinings North America team. We had a very compelling and exciting story to discuss with them, and that is in no small part attributable to the team at Keen.
Michael Ferris
Associate Manager, Consumer and Market Insights
A leader in the tea industry.
16.5%
increase in sales volume
28%
increase in revenue
$4M
unlocked in future marketing spend
Book a demo
Schedule time with a Keen expert.
We’d love to show you how our marketing mix modeling platform can enhance your marketing strategy, helping you move from manually estimating to confidently making decisions and predicting outcomes.
