Media mix modeling (MMM) in real-time
Accuracy in media forecasting is at your fingertips. With Keen, you move from manually estimating to accurately forecasting outcomes and confidently making decisions.
Total budgets optimized: $7.5B+
Connect media strategy with finance
We simplify analyzing your historical media performance and shine in making accurate estimates that align every media dollar with your financial goals.
Support your media strategy with data-backed decisions that strengthen your budget advocacy. Answer questions like:
- In which channels should I invest to achieve the highest return on ad spend (ROAS)?
- How should I balance my budget across branding vs. direct response media?
- What’s the optimal media spend during peak vs. off-peak seasons?
Supercharge your media planning by connecting Keen to your in-house platform or using it as a standalone tool. Deliver actionable insights that quantify the financial impact of your clients’ investments per media channel and across the entire media mix.
Generate models that clearly depict the investment path for your clients to:
- Maximize media impact with set budgets
- Achieve specific ROAS targets
- Increase profitability across media channels
Our interactive platform guides you through connecting your data-streams, setting your media budgets or goals, and beginning your forecasting.
Data integrations include:
Stay ahead of the curve with models that regularly update based on the latest media consumption trends. Quickly adjust your forecasts in response to both internal pivots and external shifts.
With our adaptable Bayesian approach, you can identify the point of diminishing returns across each of your media channels in real-time, empowering you to optimize budget allocations efficiently.
Keen vs. competitors
Criteria
- Real-time analytics
- Quantified halo effect
- Interactive
- Financial impact per channel
- ROI-focused forecasting
- Data accessibility
Competitors
- Delayed insights, taking 2-6 months
- Focus primarily on traditional ROAS metrics
- Static reports with limited interactivity
- No direct connection
- Often unavailable or lack real-time accuracy
- Limited, often delayed
Competitors
Real-time analytics
Quantified halo effect
Focus primarily on traditional ROAS metrics
Interactive
Financial impact per channel
No direct connection
ROI-focused forecasting
Often unavailable or lack real-time accuracy
Data accessibility
Limited, often delayed
Case studies
Working with Keen has helped build further momentum on the Dramamine brand and has changed the way we think about supporting the business. Based on their modeling, we have significantly increased our investment in Dramamine and refined our marketing tactics to maximize ROI – which has driven the brand to record high sales.
Frank Paukowits
Senior Brand Director, Analgesics and Digestive Health
A company that specializes in motion sickness medicine.
41.8%
incremental revenue
9.5%
increase in marketing ROI
$2.6M
additional 2H marketing budget secured
We have just exited our budget discussions with our senior leadership team last week and managed to secure additional investment for the US campaigns next year. These are tremendous results for the Twinings North America team. We had a very compelling and exciting story to discuss with them, and that is in no small part attributable to the team at Keen.
Michael Ferris
Associate Manager, Consumer and Market Insights
A leader in the tea industry.
16.5%
increase in sales volume
28%
increase in revenue
$4M
unlocked in future marketing spend
Book a demo
Schedule time with a Keen expert to see exactly how the platform can support you.
We’d love to show you how our MMM platform can optimize your media strategy.
