How Marketers Can Succeed in a Cookieless World
In the past, cookies were a valuable tool for tracking users across devices and browsers, and for attributing conversions to specific marketing campaigns. However, with the rise of privacy concerns and the increasing use of ad blockers, cookies are becoming less effective and in some cases, unavailable. In this video, Keen co-founders Greg Dolan and … Continue reading How Marketers Can Succeed in a Cookieless World
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