How Marketers Can Succeed in a Cookieless World

In the past, cookies were a valuable tool for tracking users across devices and browsers, and for attributing conversions to specific marketing campaigns. However, with the rise of privacy concerns and the increasing use of ad blockers, cookies are becoming less effective and in some cases, unavailable.

In this video, Keen co-founders Greg Dolan and John Busbice discuss how the loss of cookies does not mean the end of marketing or measurement. They break down the false assumption that cookies are necessary for targeting and argue that marketers can still create content that resonates with their ideal customer, and measurement can still be done through in-market tests and other analyses.

Learn how modeling at the decision-making level with clean and organized data will help brand leaders maintain robust marketing strategies in a cookieless world.

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