Videos

Closing the Planning Gap: What CPG brands learn when they plan with real insights

Watch Keen’s Mike Chiasson and the P2PI on how CPG brands use marginal ROI, distribution and upper funnel data to plan the year ahead.

The Next Dollar Problem: Why ROI and ROAs Are Lying to You

Your ROI is an average, not a forecast. Learn why marginal ROI and the diminishing returns curve matter more for your next marketing dollar.

Why Better Measurement and AI Agents Didn’t Close the Gap

More measurement tools, AI agents, same gap between what a plan recommends and what gets bought. Bradley Keefer, CRO at Keen, explains why.

Retail Media ROI: Why Brands Should Spend Beyond Search

Retail media ROI often beats other tactics. Listen as Keen’s Mike Chiasson explains why brands should move budget beyond search into video, display and social.

How Once Upon a Farm’s DTC Ads Grew Its Retail Business: Episode 2 of Harness the Halo

Keen and DTC on the halo effect in retail. Paid search at one account lifting sales at another, and how Once Upon a Farm measures spend it cannot click attribute.

Planning for a Successful 2027 with Forum For Naturals

What separates growing brands? Keen and Cabot Creamery share real data on marginal ROI, funnel mix, and flighting to sharpen your 2027 plan.

What Brands Really Spend on Marketing: Episode 1 of Harness the Halo with DTC

Marketing budget benchmarks from 450 brands and $45B in spend. See what companies really spend on marketing by revenue size, and where it should go next.

How to turn marketing attribution into weekly revenue decisions

Most teams report on last quarter; few can steer next week. See how leading brands turn attribution into weekly revenue decisions.

Unlocking Real-Time Marketing: The Power of Automated Data Collection

Watch how Keen automates data collection to simplify measurement, accelerate modeling, and deliver faster marketing insights.

New AI-Driven Marketing Insights

Keen’s AI-Driven Marketing Insights feature simplifies complex data analysis and ensure strategic decisions are informed, efficient, and effective.

How AI Simplifies Your Marketing Mix Decisions Webinar

Watch Keen’s webinar where we unpack the ways AI is transforming the marketing budgeting and planning process.

Navigating Change: The Destiny of Marketing in the CPG Landscape

Learn how CPG companies can harness the power of change and transform it into a tool for growth, sustainability and industry leadership.

How Brand Leaders are Planning Marketing Strategy with AI

Watch how brand leaders are using Keen’s AI-powered models to plan strategy, forecast outcomes, and stay ahead in a volatile market.

What if I’m new to a company and this is my first year of annual planning?

New to annual planning? Get guidance on how to plan confidently in your first year using Keen’s decision models and scenario tools.

What if I need to provide a forecast to my finance team?

Need to build a forecast for finance? This video walks through how Keen makes it easier to model and defend budget assumptions with data.

Ready to transform your marketing strategy?