Annual Planning

How to get annual planning right

Marketing teams often struggle to define and measure impact towards their goal because of competing metrics such as ROAS, ROIs, NPV and market penetration. 

Successful marketers focus on choosing metrics that are most important given their organization’s strategic goals. ROIs and ROAS are much better for measuring the bottom of funnel or DTC interactions, whereas NPV and market penetration are better metrics for judging and forecasting the long term value of your marketing contributions to revenue.

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Keen Platform

See how the Keen Platform can support your annual planning process and help you to advocate for your budget and communicate the effectiveness of your marketing strategy. 

How Keen supports annual planning

Keen is the only software solution that can give your team fast and accurate readings on your marketing performance metrics. Using AI, Keen’s patent pending Marketing Elasticity Engine, creates marketing plans optimized for your organizational goals by walking you through scenario planning that allows you to restrict key aspects of your plan like channels and budgets.
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Annual planning
resources

What if this is my first annual planning?

You are new in your marketing role and you just got tasked with annual planning for the upcoming year – here’s how you can create an optimal channel investment plan.
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Annual planning template

Brand marketers need to advocate for their budget and communicate the effectiveness of their marketing strategy.  This tool is intended to guide brand marketers as they begin the annual planning process so they can get the budget they need to help their organization hit their goals.
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Getting ahead of annual planning

Annual planning is the time of year when brand marketers present results to leaderships and negotiate budget for the next year.  Keen can help marketers advocate for their budget and communicate the effectiveness of their marketing strategy.
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brands worldwide

Industries served, but not limited to, D2C, CPG, Hospitality, Retail, Travel, B2B, Alcohol and Apparel.

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