Annual Planning

How to get annual planning right

Marketing teams often struggle to define and measure impact towards their goal because of competing metrics such as ROAS, ROIs, NPV and market penetration. 

Successful marketers focus on choosing metrics that are most important given their organization’s strategic goals. ROIs and ROAS are much better for measuring the bottom of funnel or DTC interactions, whereas NPV and market penetration are better metrics for judging and forecasting the long term value of your marketing contributions to revenue.

Take a tour of the Keen Platform

See how the Keen Platform can support your annual planning process and help you to advocate for your budget and communicate the effectiveness of your marketing strategy.

How Keen supports annual planning

Keen is the only software solution that can give your team fast and accurate readings on your marketing performance metrics.

Using AI, Keen’s patent pending Marketing Elasticity Engine, creates marketing plans optimized for your organizational goals by walking you through scenario planning that allows you to restrict key aspects of your plan like channels and budgets.

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