How to get annual planning right
Marketing teams often struggle to define and measure impact towards their goal because of competing metrics such as ROAS, ROIs, NPV and market penetration.
Successful marketers focus on choosing metrics that are most important given their organization’s strategic goals. ROIs and ROAS are much better for measuring the bottom of funnel or DTC interactions, whereas NPV and market penetration are better metrics for judging and forecasting the long term value of your marketing contributions to revenue.
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How Keen supports annual planning
What if this is my first annual planning?
Annual planning template
Getting ahead of annual planning
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