Keen in the News
Check out how Keen is making headlines in the industry from our latest press coverage.
Keen Decision Systems Helps Business Respond to Pandemic
DURHAM, NC (March 26, 2020)—Keen Decision Systems, a leading predictive marketing analytics software provider, just announced it is maintaining a forecast on the pandemic’s spread to equip marketers to run data-driven scenarios that will guide [...]
Keen Decision Systems Named 2020 Best Tech Startup
DURHAM, NC (Nov. 29, 2019) -- Keen Decision Systems was named a "2020 Best Tech Startup" by The Tech Tribune. The honor is given to companies that demonstrate strength in the following areas, among others: [...]
Keen Decision Systems Earns Spot on Inc. 5000 38th Annual List of America’s Fastest-Growing Private Companies
DURHAM, N.C. (BUSINESSWIRE) -- Durham, N.C.-based Keen Decision Systems earned a place on Inc. magazine’s 38th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. “Joining the Inc. 5000 marks an [...]
Keen Launches Solution to Model Marketing’s Leading Indicators
Keen’s New "Marketing Leading Indicators" Solution Optimizes Planning and Measurement Using Traditional Marketing Metrics DURHAM, NC (BUSINESS WIRE)-- Keen Decision Systems today launched a new product as part of its award-winning, predictive marketing analytics platform [...]
Keen Decision Systems Announces Series A Investment from Spring Mountain Capital
Financing to Accelerate Commercialization of Keen’s Innovative Software-as-a-Service Platform for Unified Marketing Measurement and Optimization DURHAM, N.C.–(BUSINESS WIRE)–Keen Decision Systems announced today that it has closed Series A financing led by Spring Mountain Capital to [...]
Keen Named Best Predictive Analytics Platform
ClickZ 2019 Martech Awards Salute Leaders Among 500 Solutions DURHAM, NC (March 22, 2019) – Keen Decision Systems captured the award for Best Predictive Analytics Platform in ClickZ’s 2019 Marketing Technology Awards, announced at an [...]
Keen a Finalist in 2019 ClickZ Marketing Technology Awards
NEW YORK (Feb. 28, 2019) — ClickZ has named its finalists for the 2019 Marketing Technology Awards from among more than 300 entries, and first-time entrant Keen Decision Systems is a finalist as Best Predictive [...]
Keen’s Clients Increase Profitability 40% in 2018
Unified Marketing Measurement and Optimization Platform Demonstrates Power of Data-Driven Marketing DURHAM, N.C.–(BUSINESS WIRE)–Marketers for leading consumer brands drove a 40.4 percent increase in overall profitability using Keen Decision Systems’ unified marketing measurement and [...]
Elder Research Endorses Keen: “A Novel Approach to Optimizing Marketing Mix”
CARY, NC (Aug. 23, 2018) — Elder Research, a leader in data science consulting, recently recognized Keen Decision Systems for creating an innovative, data-driven decision support tool for marketers. Elder Research evaluated Keen’s software as [...]