Keen in the News
Check out how Keen is making headlines in the industry from our latest press coverage.
Randall Beard Joins Keen Board of Directors
DURHAM, N.C.--(BUSINESS WIRE)--Keen Decision Systems today announced that it has named Randall Beard to its Board of Directors. Beard brings a deep background in digital media and the data and e-commerce industries. With more than [...]
Keen Decision Systems Helps Business Respond to Pandemic
DURHAM, NC (March 26, 2020)—Keen Decision Systems, a leading predictive marketing analytics software provider, just announced it is maintaining a forecast on the pandemic’s spread to equip marketers to run data-driven scenarios that will guide [...]
Keen Decision Systems Named 2020 Best Tech Startup
DURHAM, NC (Nov. 29, 2019) -- Keen Decision Systems was named a "2020 Best Tech Startup" by The Tech Tribune. The honor is given to companies that demonstrate strength in the following areas, among others: [...]
Keen Decision Systems Earns Spot on Inc. 5000 38th Annual List of America’s Fastest-Growing Private Companies
DURHAM, N.C. (BUSINESSWIRE) -- Durham, N.C.-based Keen Decision Systems earned a place on Inc. magazine’s 38th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. “Joining the Inc. 5000 marks an [...]
Keen Launches Solution to Model Marketing’s Leading Indicators
Keen’s New "Marketing Leading Indicators" Solution Optimizes Planning and Measurement Using Traditional Marketing Metrics DURHAM, NC (BUSINESS WIRE)-- Keen Decision Systems today launched a new product as part of its award-winning, predictive marketing analytics platform [...]
Keen Decision Systems Announces Series A Investment from Spring Mountain Capital
Financing to Accelerate Commercialization of Keen’s Innovative Software-as-a-Service Platform for Unified Marketing Measurement and Optimization DURHAM, N.C.–(BUSINESS WIRE)–Keen Decision Systems announced today that it has closed Series A financing led by Spring Mountain Capital to [...]
Keen Named Best Predictive Analytics Platform
ClickZ 2019 Martech Awards Salute Leaders Among 500 Solutions DURHAM, NC (March 22, 2019) – Keen Decision Systems captured the award for Best Predictive Analytics Platform in ClickZ’s 2019 Marketing Technology Awards, announced at an [...]
Keen a Finalist in 2019 ClickZ Marketing Technology Awards
NEW YORK (Feb. 28, 2019) — ClickZ has named its finalists for the 2019 Marketing Technology Awards from among more than 300 entries, and first-time entrant Keen Decision Systems is a finalist as Best Predictive [...]
Keen’s Clients Increase Profitability 40% in 2018
Unified Marketing Measurement and Optimization Platform Demonstrates Power of Data-Driven Marketing DURHAM, N.C.–(BUSINESS WIRE)–Marketers for leading consumer brands drove a 40.4 percent increase in overall profitability using Keen Decision Systems’ unified marketing measurement and [...]
Elder Research Endorses Keen: “A Novel Approach to Optimizing Marketing Mix”
CARY, NC (Aug. 23, 2018) — Elder Research, a leader in data science consulting, recently recognized Keen Decision Systems for creating an innovative, data-driven decision support tool for marketers. Elder Research evaluated Keen’s software as [...]