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Marketing Measurement

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Keen Platform

See how the Keen Platform can effectively measure the effectiveness of your marketing strategy.

How Keen measures the effectiveness of your marketing

With a software-first mindset, powered by AI, Keen automates data loading, enabling swift measurement of historical results and seamless running of future scenarios across all channels. Recognizing the dynamic marketing world, we advocate for a holistic strategy that seamlessly integrates eCommerce into your marketing strategy.

Keen’s Bayesian regression techniques, coupled with the patent pending Marketing Elasticity Engine, offer a unique edge, allowing you to measure retail media impact and strategically negotiate with retailers.

Marketing measurement
resources

How to adapt your marketing strategy in a cookieless world

One of the challenges for marketers in a cookieless world is attribution but that does not have to mean the end of effective marketing measurement. Learn the effective marketing strategies you can adapt to this new landscape.

Opportunities and challenges for marketers in the explosion of retail media

With there being so many retail networks, marketing teams are faced with the difficult task of figuring out which of these to invest in with little data to support their decisions. Find out how Keen can take the guess work out of retail media budgeting.

Why is bayesian regression modeling superior to traditional methods?

Bayesian regression is a statistical modeling technique that combines traditional regression analysis with Bayesian probability theory. Learn why this modeling approach is superior to traditional methods.

Let data drive your next marketing investment decision