Opportunities and Challenges for Marketers in the Explosion of Retail Media


This eBook will teach you:

  • The importance of retail media in today’s evolving marketplace, and some challenges it poses to brand managers and marketers
  • Why change management is necessary to visualize the interaction effects between retail media and other marketing channels
  • Why adopting an omni-channel approach in your sales and marketing strategy can increase profits and help support your business growth goals


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