About Keen Decision Systems

Keen Decision Systems is a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that build winning brands.

Keen awarded inc5000

Keen was founded in 2010 and pivoted to a SaaS model in 2015. The company is backed by six investors and has completed two rounds of funding over the last two years. 

Keen has been listed on Inc. 5000’s Fastest-Growing Private Companies in America since 2019, climbing 913 places in 2020 to 2,308, with a three-year growth rate of nearly 182 percent.

Why We Take Our Company Values Personally

At Keen, our company’s values are more than words on a wall. They’re based on our own experiences of the qualities we’ve seen make companies great– great for their clients and great for the people who work there each day.

We invoke them daily in how we engage each other, collaborate with clients and strive for our company and personal goals.

We value teamwork icon for Keen about us page

VALUE TEAMWORK FIRST

Be selfless, stay in the game, do what it takes to move the company forward.

“Teamwork to me means melding together many perspectives to approach and solve problems as one.” — Dan

Empathetic icon for Keen about us page

BE EMPATHETIC

Consciously understand your team member’s or client’s perspective.

“I’ve offered up many ideas in pursuit of moving our company forward, but never assume my opinions are the only or right ones. I love when everyone in the room takes on a challenge from a different perspective.” — Katie

Grow or die icon for Keen about us page

GROW OR DIE

Focus on excellence, no middle ground. Continuously look to improve with a passion for results.

“Being part of a company like Keen means your contribution every day counts. We prioritize each day’s activity on its ability to drive growth.” — Nanette

We inspire trust icon for Keen about us page

INSPIRE TRUST

Provide value before receiving anything, do the right thing and do what you say.

Your Content Goes Here

“At Keen, we believe in behaving with integrity and consistency. We always follow through, inspiring trust in our teammates and customers.” — Matt

Celebrate wins icon for Keen about us page

CELEBRATE WINS

Don’t forget to have fun and acknowledge the successes along the journey.

“At Keen we celebrate wins early and often. When a team member moves us forward in our mission, we take the time to recognize their efforts.” — Thomas

Our values icon for Keen about us page

LIVING OUT OUR VALUES

Team Keen lives out its values by serving the community where we live and work.

“At Keen, we love being able to take time out of our work to give back to our surrounding community in the Triangle area. “ — Team Keen

Keen’s Leaders Learn First, Set a Fast Pace and Adapt Even Faster

Keen’s leadership team takes seriously their commitment to learn ahead of those they lead. Skilled at scaling performance-driven organizations, they drive growth aggressively; but, anchored in our values they are even quicker to adapt and change in response to our clients, markets and new opportunities.

GREG DOLAN

CEO AND CO-FOUNDER
GREG DOLAN

CEO AND CO-FOUNDER

Greg Dolan spent more than a decade as a brand marketing executive with companies like Kraft and Campbell’s. During that time he craved insights that would allow him to understand how his marketing investments were driving business growth and shareholder value.

He co-founded Keen to help other marketers do just that by making smarter use of data to guide decisions about when and where to invest to maximize marketing’s impact on revenue, profitability and long-term value creation.

JOHN BUSBICE

CHIEF PRODUCT OFFICER AND CO-FOUNDER
JOHN BUSBICE

CHIEF PRODUCT OFFICER
AND CO-FOUNDER

John Busbice, a marketing data scientist, leads the development of Keen’s platform at the confluence of analytics, software and decision support. John’s leadership vision reflect Keen’s own values for growth, empathy, trust and teamwork.

ELLEN GRANTHAM

CHIEF FINANCIAL OFFICER
ELLEN GRANTHAM

CHIEF FINANCIAL OFFICER

With over 15 years of business and financial services experience, Ellen is an award-winning CFO who brings expertise in finance, human resources and organizational development to our team. Ellen is focused on driving enterprise value and company growth here at Keen.

MIKE ALTHOFF

CHIEF OPERATING OFFICER
MIKE ALTHOFF

CHIEF OPERATING OFFICER

A serial start-up operator Mike has dedicated his career to scaling organizations from founding teams to streamlined providers of product, value and support. In his role with Keen Mike is focused on leading the company’s client experience through its next phases of growth and scalability, with a focus on ensuring Keen delivers value quickly and tangibly to every customer.

We’re Keen To Shift Marketers’ Focus To The Future

Discover how two industry veterans met on a mission to turn marketers’ focus back to the future, to help their brands grow faster and more profitably.

Watch Video