About Keen Decision Systems
Keen Decision Systems is a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that build winning brands.
Keen was founded in 2010 and pivoted to a SaaS model in 2015. The company is backed by six investors and has completed two rounds of funding over the last two years.
Keen has been listed on Inc. 5000’s Fastest-Growing Private Companies in America since 2019, climbing 913 places in 2020 to 2,308, with a three-year growth rate of nearly 182 percent.
Why We Take Our Company Values Personally
At Keen, our company’s values are more than words on a wall. They’re based on our own experiences of the qualities we’ve seen make companies great– great for their clients and great for the people who work there each day.
We invoke them daily in how we engage each other, collaborate with clients and strive for our company and personal goals.
VALUE TEAMWORK FIRST
Be selfless, stay in the game, do what it takes to move the company forward.“Teamwork to me means melding together many perspectives to approach and solve problems as one.” — Dan
BE EMPATHETIC
Consciously understand your team member’s or client’s perspective.“I’ve offered up many ideas in pursuit of moving our company forward, but never assume my opinions are the only or right ones. I love when everyone in the room takes on a challenge from a different perspective.” — Katie
GROW OR DIE
Focus on excellence, no middle ground. Continuously look to improve with a passion for results.“Being part of a company like Keen means your contribution every day counts. We prioritize each day’s activity on its ability to drive growth.” — Nanette
INSPIRE TRUST
Provide value before receiving anything, do the right thing and do what you say.Your Content Goes Here
“At Keen, we believe in behaving with integrity and consistency. We always follow through, inspiring trust in our teammates and customers.” — Matt
CELEBRATE WINS
Don’t forget to have fun and acknowledge the successes along the journey.“At Keen we celebrate wins early and often. When a team member moves us forward in our mission, we take the time to recognize their efforts.” — Thomas
LIVING OUT OUR VALUES
Team Keen lives out its values by serving the community where we live and work.“At Keen, we love being able to take time out of our work to give back to our surrounding community in the Triangle area. “ — Team Keen
VALUE TEAMWORK FIRST
Be selfless, stay in the game, do what it takes to move the company forward.“Teamwork to me means melding together many perspectives to approach and solve problems as one.” — Dan
BE EMPATHETIC
Consciously understand your team member’s or client’s perspective.“I’ve offered up many ideas in pursuit of moving our company forward, but never assume my opinions are the only or right ones. I love when everyone in the room takes on a challenge from a different perspective.” — Katie
GROW OR DIE
Focus on excellence, no middle ground. Continuously look to improve with a passion for results.“Being part of a company like Keen means your contribution every day counts. We prioritize each day’s activity on its ability to drive growth.” — Nanette
INSPIRE TRUST
Provide value before receiving anything, do the right thing and do what you say.Your Content Goes Here
“At Keen, we believe in behaving with integrity and consistency. We always follow through, inspiring trust in our teammates and customers.” — Matt
CELEBRATE WINS
Don’t forget to have fun and acknowledge the successes along the journey.“At Keen we celebrate wins early and often. When a team member moves us forward in our mission, we take the time to recognize their efforts.” — Thomas
LIVING OUT OUR VALUES
Team Keen lives out its values by serving the community where we live and work.“At Keen, we love being able to take time out of our work to give back to our surrounding community in the Triangle area. “ — Team Keen
Keen’s Leaders Learn First, Set a Fast Pace and Adapt Even Faster
Keen’s leadership team takes seriously their commitment to learn ahead of those they lead. Skilled at scaling performance-driven organizations, they drive growth aggressively; but, anchored in our values they are even quicker to adapt and change in response to our clients, markets and new opportunities.
GREG DOLAN
CEO AND CO-FOUNDERGREG DOLAN
CEO AND CO-FOUNDER
Greg Dolan spent more than a decade as a brand marketing executive with companies like Kraft and Campbell’s. During that time he craved insights that would allow him to understand how his marketing investments were driving business growth and shareholder value.
He co-founded Keen to help other marketers do just that by making smarter use of data to guide decisions about when and where to invest to maximize marketing’s impact on revenue, profitability and long-term value creation.
JOHN BUSBICE
CHIEF DECISION SCIENCE OFFICER AND CO-FOUNDERJOHN BUSBICE
CHIEF DECISION SCIENCE OFFICER
AND CO-FOUNDER
John Busbice, a marketing data scientist, leads the development of Keen’s platform at the confluence of analytics, software and decision support. John’s leadership vision reflect Keen’s own values for growth, empathy, trust and teamwork.
ELLEN GRANTHAM
CHIEF FINANCIAL OFFICERELLEN GRANTHAM
CHIEF FINANCIAL OFFICER
With over 15 years of business and financial services experience, Ellen is an award-winning CFO who brings expertise in finance, human resources and organizational development to our team. Ellen is focused on driving enterprise value and company growth here at Keen.
MIKE ALTHOFF
CHIEF OPERATING OFFICERMIKE ALTHOFF
CHIEF OPERATING OFFICER
A serial start-up operator Mike has dedicated his career to scaling organizations from founding teams to streamlined providers of product, value and support. In his role with Keen Mike is focused on leading the company’s client experience through its next phases of growth and scalability, with a focus on ensuring Keen delivers value quickly and tangibly to every customer.
ENID MARAN
CHIEF REVENUE OFFICERENID MARAN
CHIEF REVENUE OFFICER
Enid brings over a decade of experience in marketing technology as Keen’s CRO, including 12 years with Nielsen in various executive positions. She has deep expertise in marketing analytics and an impressive track record of driving growth in high-performance settings. Enid leads Keen’s revenue teamwith a dedication to bringing our organization’s agile, future-focused and data-driven solution to the forefront of the industry.
GREG DOLAN
CEO AND CO-FOUNDERGREG DOLAN
CEO AND CO-FOUNDER
Greg Dolan spent more than a decade as a brand marketing executive with companies like Kraft and Campbell’s. During that time he craved insights that would allow him to understand how his marketing investments were driving business growth and shareholder value.
He co-founded Keen to help other marketers do just that by making smarter use of data to guide decisions about when and where to invest to maximize marketing’s impact on revenue, profitability and long-term value creation.
JOHN BUSBICE
CHIEF PRODUCT OFFICER AND CO-FOUNDERJOHN BUSBICE
CHIEF PRODUCT OFFICER
AND CO-FOUNDER
John Busbice, a marketing data scientist, leads the development of Keen’s platform at the confluence of analytics, software and decision support. John’s leadership vision reflect Keen’s own values for growth, empathy, trust and teamwork.
ELLEN GRANTHAM
CHIEF FINANCIAL OFFICERELLEN GRANTHAM
CHIEF FINANCIAL OFFICER
With over 15 years of business and financial services experience, Ellen is an award-winning CFO who brings expertise in finance, human resources and organizational development to our team. Ellen is focused on driving enterprise value and company growth here at Keen.
MIKE ALTHOFF
CHIEF OPERATING OFFICERMIKE ALTHOFF
CHIEF OPERATING OFFICER
A serial start-up operator Mike has dedicated his career to scaling organizations from founding teams to streamlined providers of product, value and support. In his role with Keen Mike is focused on leading the company’s client experience through its next phases of growth and scalability, with a focus on ensuring Keen delivers value quickly and tangibly to every customer.
ENID MARAN
CHIEF REVENUE OFFICERENID MARAN
CHIEF REVENUE OFFICER
Enid brings over a decade of experience in marketing technology as Keen’s CRO, including 12 years with Nielsen in various executive positions. She has deep expertise in marketing analytics and an impressive track record of driving growth in high-performance settings. Enid leads Keen’s revenue teamwith a dedication to bringing our organization’s agile, future-focused and data-driven solution to the forefront of the industry.