Marketing Metrics: A High-Tech Solution to an Age-Old Problem
“If I spend more on marketing, what kind of top-line growth can I expect?” It’s a reasonable question from a finance leader’s perspective; at least it seems so until you see the deer-in-the-headlights reaction [...]
How Eckrich Doubled its Returns on a Shrinking Budget
Two successive years of budget cuts could have left Eckrich's marketing team fighting to keep the status quo; instead they challenged it, turning to Keen's decision-support tool to give them fresh eyes on their marketing [...]