Better insights and data-driven decisions lead to 28% lift in revenue and a $4M budget increase for leader in the tea industry

The Twinings team optimized against a fixed budget and maximized profitability.  Their Specialty brand was able to unlock additional future marketing spend backed by insights from Keen.

Resource hubs

Overcome common marketing challenges with these curated resource hubs containing videos, articles, guides, and more.

In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.

Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.

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