Resources
Learn How to Optimize Your Marketing Spend
Resource Library
Explore Keen’s library of case studies, eBooks and other content designed to help you understand how better marketing metrics can help you drive business growth.
The what, why and how of predictive analytics.
The martech landscape continues to expand and companies are spending at least 25% or more on martech technologies. The million dollar question comes down [...]
Rebranding the CMO.
Why the marketing chief role matters in today's data-driven world The chief marketing officer is a role in transition. As brands invest more [...]
Marketing Attribution: Smarter Ways to Follow the Money.
The key issues in measuring—and proving—marketing’s impact across the organization In today’s world, driving business growth is job one for marketers. To prove [...]
New Insights on How to Value Your Marketing Investments
Marketing metrics are evolving and are increasingly focused on measuring the financial impact of marketing investments. What are the emerging metrics and [...]