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Better insights and data-driven decisions leads to better results for leader in the tea industry

The Twinings team optimized against a fixed budget and maximized profitability.  Their Specialty brand was able to unlock additional future marketing spend backed by insights from Keen.

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Why is Bayesian Regression modeling approach superior to traditional methods?

November 28, 2023

Creating a Championship-Caliber Sports Marketing Plan

October 31, 2023

Changes to marketing strategy to extend beyond traditional seasonal support lead to significant increases in marketing ROI

October 30, 2023

How to maximize your holiday shopping marketing investments

October 23, 2023

How to Optimize Your Holiday Travel Spend to Avoid the Winter Blues

October 10, 2023

The difference between mixed media modeling and multi-touch attribution

October 6, 2023

Keen is bringing a much-needed solution to the marketplace, and we are thrilled to be partnering with the company.”

Sean Barkman

Partner at Ballast Point Ventures

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