Marketing resources

Featured Resource

See how your 2025 media actually performed—and what to change next.

Keen’s annual benchmarks report gives you channel‑level ROI, media efficiency, and funnel mix insights you can plug straight into your 2026 plans.

Resource hubs

Marketing mix resource hub

Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.

Cookies are dead resource hub

In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.

Surviving & thriving in a recession resource hub

Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.

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A marketer using Keen's marketing mix modeling solution. Includes an image with a graph from Keen's MMM platform on top.

What is marketing mix modeling? MMM explained

Learn how marketing mix modeling works, its benefits and limitations, and how marketing teams use MMM analysis to guide smarter budget decisions.
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Marketer comparing predictive analytics platforms

Top 9 predictive analytics platforms: A buyer’s guide

Compare the latest predictive analytics tools. Explore features, benefits, and real-world results to fast-track your platform decision.
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Case Study
A healthy beverage sitting on the countertop with strawberries on top

Disruptor beverage brand accelerates enterprise value with 75% improvement in marketing ROI

Learn how a fast-growing beverage brand increased ROI, accelerated revenue, and scaled to a ~$2B acquisition with Keen’s predictive planning platform.
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Marketer checking graphs in Keen for marketing effectiveness.

Marketing effectiveness: Everything you need to know

Stop guessing your ROI. Learn how to measure marketing effectiveness and tie campaigns to real business growth with data-driven insights.
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Marketer preparing a marketing pitch using Keen Planning Module

Marketing pitch: 7 ways to win more RFPs with data

Learn how to write a compelling pitch for marketing. See examples and follow our 7 tips to enhance your chances of securing more RFPs.
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A screenshot of a Keen's platform with an overlay of a marketer who is working to calculate the incremental revenue.

How to calculate incremental revenue: Formula and examples

Discover how to calculate incremental revenue with real-world examples, expert tips, and proven methods for campaign analysis.
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A blog thumbnail graphic promoting the Keen Three C's concept.

Guiding your organization to make better marketing mix decisions

Turn MMM into a decision system. Align marketing + finance, tame complexity, and invest smarter with Keen’s modern MMM platform.
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Podcast Episode

Plan First, Win Later: Closing the Loop from Budget to Execution with Shopperations

In this episode, Shopperations’ Olga Yurovski reveals how CPG marketers can build systems that enable real-time optimization & better business outcomes.
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Podcast Episode

Full Funnel Measurement in Action: Quigley-Simpson’s Layered Approach to Programmatic Strategy

In this episode, Devyn McHugh reveals how full funnel measurement through layered strategies unlocks programmatic’s true potential.
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