Surviving & thriving in a recession

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This week's top topic:

Elevating the value of marketing to leaders

Defending your value and your budget is never fun and often demoralizing. Use these resources to prove the value of your marketing efforts and the need for an increased budget to help brand growth during a recession.

Save time researching solutions by utilizing the latest insights and resources from marketing leaders worldwide.

[McKinsey] Beyond belt-tightening: How marketing can drive resiliency during uncertain times

June 26, 2023

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[Sales & Marketing Management] 5 reasons companies should prioritize marketing efforts during a recession

June 26, 2023

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[Forbes] 3 ways to grow your business as consumer spending slows

June 25, 2023

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[McKinsey] A monthly update on the state of the US consumer: June 2023

June 22, 2023

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[Keen] The importance of maintaining brand equity through a recession

April 28, 2023

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Recession resources by topic & category:

Marketing through a recession
Where to cut marketing spend

Quickly pivot and adapt in an ever-evolving market

Leading through a crisis

Quantify the impact of all dollars across all channels—by week, over time and long-term

Regaining confidence in tough times
Forecasting through uncertainty
Finding new marketing jobs a recession

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The clock is ticking... Spend your time applying the best practices in recession marketing rather than scouring the internet for them.

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Marketing through a recession

Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base.

Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.

[TheCustomer] 5 areas where companies should re-prioritize marketing efforts right now

June 12, 2023

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[TotalRetail] How big retail and CPG brands are rethinking omnichannel promotional campaigns to battle inflation

June 8, 2023

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[ANA] Despite economic uncertainty, now is the time to invest in advertising

May 18, 2023

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[Keen] How to win in a down economy: the 3 things a CEO learned from the last recession

May 2, 2023

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[NewDigitalAge] Surviving the 2023 digital marketing storm: navigating recession & more...

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Trending marketing in a recession resources

Tales from the dark

The results of & alternatives to cutting marketing spend, or “going dark”, during difficult economic times.

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Where to cut & modify your marketing spend

Leadership wants to cut parts of your budget - now what? Follow the guidance of these resources to put together a plan that doesn't hurt your brand or risk your job.

Save time researching solutions by utilizing the latest insights and resources from marketing leaders worldwide.

[AdvertisingWeek] The new rules of marketing in a recession

June 21, 2023

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[Entrepreneur] Why your marketing should not slow down in a recession

June 16, 2023

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[Whiteoaks International] Marketing budgets in the spotlight – how to justify your investment

June 14, 2023

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[Forbes] 4 tips to make the most of your marketing budget

May 30, 2023

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[Keen] Budgeting in a recession: moving from knee-jerk response to optimization

April 26, 2023

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