Media Planning Strategy Guide

Brand marketers resource hub

Get the information & tools you need to make smarter decisions in uncertain times

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Elevating the value of marketing to leaders

Defending your value and your budget is never fun and often demoralizing. Use these resources to prove the value of your marketing efforts and the need for an increased budget to help brand growth during a recession. Save time researching solutions by utilizing the latest insights and resources from marketing leaders worldwide.

Get your personalized recession marketing toolkit!

The clock is ticking… Spend your time applying the best practices in recession marketing rather than scouring the internet for them.

Tales from the dark

Learn the results of & alternatives to cutting marketing spend, or “going dark”, during difficult economic times.

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Hand holding paper plane ahead of taking flight with marketing terms such as seasonality, flighting, pulsing, and continuous in the background.

Flighting Your Advertising: The Ultimate Guide

Determine if a flighting advertising strategy is right for you. Learn flighting definition and see the impacts of three different flight schedules.
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3 Reasons Not to go “Dark” During a Recession

Avoid going “dark” during a recession. Keen helps you maintain brand awareness, take advantage of reduced competition and generate long-term growth.
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Where to cut & modify your marketing spend

Leadership wants to cut parts of your budget – now what? Follow the guidance of these resources to put together a plan that doesn’t hurt your brand or risk your job.

Save time researching solutions by utilizing the latest insights and resources from marketing leaders worldwide.

Be the first to know when new resources are added