Keen Insights

Industry Insights & Discussion

Keen Insights is a weekly blog that looks at the state of marketing metrics and the innovations that are helping marketers ensure that their investments are driving optimal, predictable business growth, using metrics that close the “Marketing Proof Gap” with the C-suite.

Making the Most of Your Media Data Platform Buy

October 30th, 2020|0 Comments

Amazon’s highly integrated shopper experience has given rise to media data platforms by Walmart, Kroger, CVS and Rite Aid, among others. These platforms bundle online and in-store promotions into a single buy, with the intent of helping [...]

The Secret to Landing Your Next Promotion

September 11th, 2020|0 Comments

If you’re a brand marketer, I’m about to reveal a secret to helping you secure your next promotion—and setting you on the fast track for future career success. Are you ready? Here goes: Create value.  You [...]

Thriving In This One-Of-A-Kind Back-to-School Season

August 27th, 2020|0 Comments

Let’s start with the numbers for what a “typical” back-to-school season used to look like. According to Deloitte’s annual back-to-school survey : $27.8 billion spent on school supplies, including clothes, paper supplies, pencils and electronics. $519 per student on-average [...]

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