Keen Insights

Industry Insights & Discussion

Keen Insights is a weekly blog that looks at the state of marketing metrics and the innovations that are helping marketers ensure that their investments are driving optimal, predictable business growth, using metrics that close the “Marketing Proof Gap” with the C-suite.

The Secret to Landing Your Next Promotion

September 11th, 2020|0 Comments

If you’re a brand marketer, I’m about to reveal a secret to helping you secure your next promotion—and setting you on the fast track for future career success. Are you ready? Here goes: Create value.  You [...]

Thriving In This One-Of-A-Kind Back-to-School Season

August 27th, 2020|0 Comments

Let’s start with the numbers for what a “typical” back-to-school season used to look like. According to Deloitte’s annual back-to-school survey : $27.8 billion spent on school supplies, including clothes, paper supplies, pencils and electronics. $519 per student on-average [...]

How to Promote Authentic Leadership

July 30th, 2020|0 Comments

The ultimate test of authenticity for company leadership parallels how we evaluate human leadership. I call it the “grape test”: It's a measure of what comes out when we’re pressed. And 2020 has been a pressing year [...]

Will We Be Living in a Digital World?

July 24th, 2020|0 Comments

I believe there is an underlying, misguided supposition by many marketers that we are on an inevitable slide to a digital-only world. Marketers who make decisions from this framework will quickly encounter technical headwinds, but [...]

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