Keen Insights
Industry Insights & Discussion
Keen Insights is a weekly blog that looks at the state of marketing metrics and the innovations that are helping marketers ensure that their investments are driving optimal, predictable business growth, using metrics that close the “Marketing Proof Gap” with the C-suite.
Where Can Consumer Brand Marketers Find Their Best Opportunities?
“Opportunities come to us every day in the form of decisions.” So says Mike Whitaker, author of The Decision Makeover. If this holds true, then [Read More]
3 Technology Trends That Will Redefine CPG Marketing In 2022
On October 27, I will have the privilege of moderating a roundtable for Keen Decision Systems at the ClickZ Data Summit: “Finding the Human Touch [Read More]