Keen Insights

Industry Insights & Discussion

Keen Insights is a weekly blog that looks at the state of marketing metrics and the innovations that are helping marketers ensure that their investments are driving optimal, predictable business growth, using metrics that close the “Marketing Proof Gap” with the C-suite.

How to Promote Authentic Leadership

July 30th, 2020|0 Comments

The ultimate test of authenticity for company leadership parallels how we evaluate human leadership. I call it the “grape test”: It's a measure of what comes out when we’re pressed. And 2020 has been a pressing year [...]

Will We Be Living in a Digital World?

July 24th, 2020|0 Comments

I believe there is an underlying, misguided supposition by many marketers that we are on an inevitable slide to a digital-only world. Marketers who make decisions from this framework will quickly encounter technical headwinds, but [...]

Is Your New Marketing Mix Already Stale?

July 7th, 2020|0 Comments

Even as brand marketers receive their long-awaited marketing mix modeling reports, many will might be surprised to learn that these iconic performance measurements, which have always been an imperfect measure of marketing effectiveness, are even more [...]

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