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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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You can’t build your annual marketing plan on best guesses and past performance data alone. Markets shift mid-quarter. Channels get more…
Matched market testing (MMT) has been the gold standard for proving incrementality for years. It’s simple in theory: split your markets,…
Modern marketing is messy: too many channels, too many tools, and too little time. That’s why marketing automation matters. It helps…
Media buying in advertising used to be a manual, placement-driven task. It’s now a fast-moving, data-intensive function that spans dozens of…
The past year brought some interesting marketing shifts: more spending, tighter ROI, and a clear divide between channels that perform and…
Ad platforms are automating the tasks that media agencies used to charge for. Clients are demanding business results, not just media…
Most media measurement platforms promise “full-funnel” or “omnichannel” insights. But in reality, they either stitch together siloed reports, rely on biased…
Ad spend optimization sounds simple on paper: spend money where it works best. But if you’re managing multi-channel campaigns for multiple…
With the constant flood of channels and tactics, marketers often feel like Alice, asking, “Which way ought I to go?” And…