Industry Insights & Discussion
Keen Insights is a weekly blog that looks at the state of marketing metrics and the innovations that are helping marketers ensure that their investments are driving optimal, predictable business growth, using metrics that close the “Marketing Proof Gap” with the C-suite.
How to Boost Your Marketing Attribution For a More Profitable 2020
“In today’s world, driving business growth is job one for marketers. To prove your team is making that happen, it is imperative they have a clear view of marketing attribution. But pulling together the data [...]
This is the One Thing Your Competitors Hope You Don’t Try Next Year
Here's a post you're not going to want to share too widely because we're about to reveal some jaw-dropping findings from ClickZ's research that could radically challenge your plans--and your outcomes--for 2020. Join ClickZ and [...]
How to Know if You’re Spending Enough on Marketing: Keen Launches New Solution
Keen's just-released non-sales response solution helps marketers optimize their budgets to achieve their non-sales goals. If you're bonused on reaching marketing goals for things like awareness, impressions, brand health or something else, it's time to [...]
Keen Named Best Predictive Analytics Platform ClickZ 2019 Martech Awards Salute Leaders Among 500 Solutions
NEW YORK (March 22, 2019) – Keen Decision Systems captured the award for Best Predictive Analytics Platform in ClickZ’s 2019 Marketing Technology Awards, announced at an event held March 21 at Tribeca Rooftop in New [...]
The Proof Is In The Numbers
Findings of a recent survey suggests that while most CMOs remain reluctant to adopt predictive analytics, those who embrace the technology are leapfrogging their counterparts, with lift typically from 10 to 25 percent, with some [...]
These Marketers are Crushing It; Here’s How
An interesting thing happens when you give a marketing leader real insight into how their programs are driving financial performance: They overachieve. It’s partly the highly competitive nature of marketers, augmented by data-driven insights about [...]
3 Ways to Get the Right Amount of Digital in Your Mix
Decision Point: How can you balance all your marketing channels to grow your business? Our last post highlighted some ways the digital portion of your marketing mix can get seriously out of whack and the problems this presents. This week we’re looking on [...]
5 Ways to Know Your Digital Buy Is Out-of-Whack
Decision Point: “Brands are starting to question if they have over-invested in digital.” -- Sir Martin Sorrell, founder of WPP, plc There’s no mistaking that marketers live in a digital world. And yes, the promise of [...]
Here Are the Best Ways to Measure Your Marketing Success, Part 2
Last week, we took a brief look at two of the major decision-making metrics marketers rely on to demonstrate impact. And we named the elephant in the room: Neither awareness nor short-term ROI helps marketers make better decisions [...]
How to Measure the ROI on Brand Awareness
If you're a top-line guy or gal and all you want out of this post is the short answer to our headline, well, here you go: You can't. But you don't want to stop reading just yet. Because rather [...]