Keen Insights

Industry Insights & Discussion

Keen Insights is a weekly blog that looks at the state of marketing metrics and the innovations that are helping marketers ensure that their investments are driving optimal, predictable business growth, using metrics that close the “Marketing Proof Gap” with the C-suite.

4 Winning “Firsts”​ for Savvy Marketers in 2021

January 19th, 2021|

There are significant shifts taking shape in the marketing industry, enabled and accelerated by the rapidly expanding martech landscape and the unforeseen impacts of the worldwide pandemic--both of which will continue to reshape our economy and lifestyles throughout 2021.

Taking Marketing Too Personally – Why You Shouldn’t

January 12th, 2021|

By 2025, 80 percent of marketers will drop personalization efforts. Yet personalization recently was ANA’s “word of the year” for marketers. Here are three reasons marketers should value speed and efficiency over granularity in prioritizing data investments for 2021 and beyond.

In a Year When Uncertainty is The Only Certainty

November 3rd, 2020|

It’s important to adapt your decision making to the times—and find a way to account for the effects of a turbulent election, persistent pandemic, social unrest, erratic market swings and altered consumer buying patterns.