Keen Insights

Industry Insights & Discussion

Keen Insights is a weekly blog that looks at the state of marketing metrics and the innovations that are helping marketers ensure that their investments are driving optimal, predictable business growth, using metrics that close the “Marketing Proof Gap” with the C-suite.

  • 3 Key Factors Missing from Your Marketing Mix Model

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  • How Top Marketers Use Data To Accelerate Consumers’ Journey From Inspiration to Activation: 6 Tips You Need To Know

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  • What Marketing Mix Solution Do 90% Of Marketers Want To Add By Year-End?

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  • Predictive Marketing Analytics

    Got Budget? Here’s The Best Investment Brand Marketers Can Make By Year End

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  • Build A Better Marketing Plan For 2022

    ClickZ Survey Findings: Build A Better Marketing Plan, Execute With Confidence in 2022

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  • Keen in Forbes: How Consumer Goods Marketers Can Push Back Against Uncertainty

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  • challenger brands eating the big fish

    How To Eat The Big Fish: 3 Trends Every Challenger Brand Needs To Know For 2022

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  • Where Can Consumer Brand Marketers Find Their Best Opportunities?

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  • 4 Technology Trends That Will Redefine CPG Marketing In 2022

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  • BevAl consumers are consuming differently

    5 Strategies BevAl Marketers Need To Implement in 2022

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  • How Retail Marketers Can Navigate Online Boom With Threats From Delta And Inflation

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