Media Planning

Don't let your investment decay

When media planning is done well, it maximizes the investment value of marketing campaigns over time and ideally across channels, in an omnichannel scenario.

The key question for marketers is: At what rate do my investments decay, or lose effectiveness, in deployed channels, and how do I layer this coverage for optimal contribution towards my organization’s goals? Historically, answering this question took at least 6 months and hundreds of thousands of dollars in consultant costs. 

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Keen Platform

See how the Keen Platform can create a media plan for you.

Simplify media planning

The marketing landscape is quickly evolving and getting overwhelmed with new channels that require investment and need to be measured promptly.

Keen’s software can ingest data via automation, measure historic results and run future scenarios in real-time across all channels. Our platform accounts for interaction effects between the top, middle and bottom of the funnel, as well as the timing impacts of each channel.

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Prescriptive and predictive marketing plans delivered via AI

Keen’s models provide real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals and make the best decision possible to maximize ROI.

Find the right balance between top and bottom of funnel investment

Our marketing measurement tool provides a holistic view and includes the halo effects across retail media investments helping teams to avoid wasteful spend. Optimize at all levels for more profitable growth and demonstrate the short and long term financial impact across all investments.

Forecast your business accurately

Create a forecast that quantifies the impact of your dollars across all channels- by week, over time with 95% accuracy.  Link short- and long-term financial forecasts with results to reduce uncertainty and break down the barrier between marketing and finance.

Evaluate the trade-offs between marketing plan scenarios

Determine the optimal marketing mix spend across all channels and connect those decisions to financial outcomes.  Whether your goal is to hit a revenue target, or maximize profitability, the Keen platform will forecast a plan which includes both marketing and external factors, such as supply chain issues or a recession, and accounts for your media budget.

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Media planning
resources

Flighting your advertising: The ultimate guide

At Keen, we help marketers plan their budgets and maximize. Using data from the Keen Platform, see how we took a look at different flight schedules to show the impact of these schedules on net profit. 
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How to use technology to make smarter, faster and more profitable decisions

Optimizing marketing spend requires a shift from traditional, gut-based approaches. Leveraging AI, machine learning, and a temporal dimension enhances planning accuracy, maximizes value, and fosters cross-functional collaboration for sustained profitability.

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How marketers can prepare for big shopping events

Keen’s CEO, Greg Dolan,  shares how marketers can see the highest return from both shopping events marketing spend and their overall annual spend.

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Trusted by innovative
brands worldwide

Industries served, but not limited to, D2C, CPG, Hospitality, Retail, Travel, B2B, Alcohol and Apparel.

Let data drive your next marketing investment decision

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