Marketing resources

Featured Resource

See how your 2025 media actually performed—and what to change next.

Keen’s annual benchmarks report gives you channel‑level ROI, media efficiency, and funnel mix insights you can plug straight into your 2026 plans.

Resource hubs

Marketing mix resource hub

Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.

Cookies are dead resource hub

In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.

Surviving & thriving in a recession resource hub

Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.

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A marketer determining the best marketing planning software who has ultimately determined Keen Decision Systems as the best.

Best marketing planning software for 2026: Comparison guide

Compare the best marketing planning tools. Discover how Keen’s predictive modeling optimizes your budget while project tools manage your tasks.
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A marketer reviewing CPG marketing analytics in Keen's platform.

CPG marketing analytics: How to use it

Discover how CPG data analytics can boost your marketing strategy by following four proven steps to help you enhance performance and ROI.
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A promotional graphic of a preview of Keen's Marketing Mix Modeling guide that features how to do marketing forecasting.

Marketing forecasting: A complete guide with methods and tools

Master advanced marketing forecasting methods to optimize your media spend. Explore the forecasting techniques that drive predictable revenue and ROI.
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A marketer working on their computer with graphs from Keen's platform floating around them.

CPG marketing: Strategy and best practices

Learn how to build a data-driven CPG marketing strategy and the best practices to follow for driving profitable, scalable brand growth.
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A consumer holding purchases in gift bags in hand with screenshots of Keen's measurement platform overlayed.

How to measure brand awareness: Proven methods and metrics

Master brand awareness tracking with scalable metrics and data-driven methods that connect awareness to business growth.
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A mockup of a Connected TV Measurement guide with screenshots of Keen's MMM platform overlayed.

11 metrics for CTV measurement

Learn how to track CTV KPIs, measure brand lift, and optimize ad spend in real time with these 11 critical metrics for connected TV measurement.
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Consumers watching television with TV advertising and screenshots of Keen platform showing TV advertising ROI

TV advertising ROI: 6 ways and metrics to measure it

Discover how to measure TV advertising ROI with 6 methods, key metrics to track, and best practices to increase your ROI for TV advertising.
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A marketer looking at a collage of marketing campaign planning with overlays of Keen's predictive analytics graphs from Keen platform.

How to use predictive analytics for marketing campaign planning

Learn how to use predictive analytics for marketing campaign planning to avoid budget waste. Simulate what-if scenarios and pre-optimize spend before launch.
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A consumer holding a phone with screenshots of Keen's platform overlayed.

Ad fatigue: How to detect and prevent it

Learn how to measure and combat advertising fatigue with proven methods to refresh your ad campaigns for optimal audience response.
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