Marketing resources

Featured Resource

See how your 2025 media actually performed—and what to change next.

Keen’s annual benchmarks report gives you channel‑level ROI, media efficiency, and funnel mix insights you can plug straight into your 2026 plans.

Resource hubs

Marketing mix resource hub

Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.

Cookies are dead resource hub

In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.

Surviving & thriving in a recession resource hub

Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.

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Report

The State of Media Measurement Survey

Keen research: 49.2% of advertisers are only surface-level aligned with finance on marketing metrics. See findings from 120 senior brand & agency leaders.
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Video
A promotional graphic for a live conversation with Brad Keefer from Keen on how to turn marketing attribution into weekly revenue decisions.

How to turn marketing attribution into weekly revenue decisions

Most teams report on last quarter; few can steer next week. See how leading brands turn attribution into weekly revenue decisions.
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Report
A mockup of the cover of Keen's 2026 Retail Media Benchmarks Report

Retail Media Benchmarks Report

Keen analyzed 182 brands to map retail media profit ROI by funnel, format, and retailer. See where the next retail media dollar pays back. Free report.
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Post
Illustrative graph of output of Keen platform hovering over marketer using a computer.

Marketing ETL for automated real-time revenue modeling

Eliminate manual data work with ETL for marketing that unifies channels, improves data quality, and enables real-time revenue modeling.
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A marketer utilizing Keen's Marketing operating system to support their growth.

Why you need a marketing operating system for growth

Bridge the gap between marketing and finance. Use a marketing OS to link every dollar directly to the P&L, ensuring financial authority and profitable growth.
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A marketer utilizing marketing intelligence provided by Keen MarketingOS with screenshots of the platform floating above.

Marketing intelligence: The ultimate guide to business success

Discover actionable ways to apply marketing intelligence data for better planning and gain insights to strengthen your competitive edge with Keen.
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A guide to marketing resource management with AI

A guide to marketing resource management with AI

Enhance your marketing resource allocation. Discover actionable steps to upgrade from static to AI-driven predictive tools, boosting ROI across channels.
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Podcast Episode

Marketing Measurement Framework: 4 Layers That Connect with iridio by RRD

Derek DeGroat of iridio by RRD shares a 4-part marketing measurement framework covering segmentation, MMM, in-campaign testing, and weekly optimization.
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A marketer determining the best marketing planning software who has ultimately determined Keen Decision Systems as the best.

Best marketing planning software for 2026: Comparison guide

Compare the best marketing planning tools. Discover how Keen’s predictive modeling optimizes your budget while project tools manage your tasks.
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