Marketing resources

Featured Resource

See how your 2025 media actually performed—and what to change next.

Keen’s annual benchmarks report gives you channel‑level ROI, media efficiency, and funnel mix insights you can plug straight into your 2026 plans.

Resource hubs

Marketing mix resource hub

Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.

Cookies are dead resource hub

In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.

Surviving & thriving in a recession resource hub

Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.

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Headshot of Keen CRO Bradley Keefer

The CMO view From IAB ALM: Measurement, pressure, and what comes next

Takeaways from IAB ALM on marketing measurement, incrementality, and why CMOs are rethinking how they measure marketing effectiveness.
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A screenshot of Keen marketing platform overlayed an image of a marketer.

18 proven marketing tactics agencies use to scale client ROI

See how agencies boost client performance, optimize campaigns, and drive measurable growth with these 18 marketing tactics examples.
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Marketers meeting for marketing budget optimization with a screenshot of keen's mmm platform comparing impact of channels.

Data-driven marketing budget optimization across channels

Master budget optimization in marketing across channels to cut wasted spend, boost ROI, overcome data silos, and improve decision-making.
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A marketing mix modeling playbook with charts hovering around it.

Multi-touch attribution explained: Is it the best approach?

Discover how multi-channel attribution models can improve your marketing ROI with six key MTA models to implement effective tracking.
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A CMO looking at their marketing dashboard in Keen platform with overlays of graphs and charts from Keen.

How to build a CMO dashboard that justifies marketing spend to leadership

Discover how to create a CMO marketing dashboard that tracks performance, uncovers growth opportunities, and provides clear insights for leadership.
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A marketer working on their computer to complete strategic media planning with a screenshot of Keen platform overlayed on top.

Why strategic media planning must focus on business outcomes

Learn how to develop a media planning strategy that drives measurable ROI. Follow proven steps to connect every media investment to real business outcomes.
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A marketer using Keen platform to forecast marketing results.

How to forecast marketing results when you don’t have historical data

Discover how to forecast marketing results with little or no past data. Build credible projections through proxy models and scenario testing.
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A marketer setting their marketing plan objectives in Keen's MMM platform

How to write a marketing plan objectives section that gets approved by the C-suite

Discover how to write a marketing objective statement to secure C-suite approval. Use predictive analytics to turn vague targets into revenue commitments.
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A marketer using keen platform for predictive modeling including a screenshot from Keen platform.

Predictive modeling in marketing: A guide to forecasting ROI

Discover how marketing predictive modeling helps forecast ROI, optimize spend, and turn raw data into confident growth decisions.
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