Marketing resources

An image showing the front of Keen's 2026 Marketing Benchmarks & Insights Report.
Featured Resource

Keen 2026 Marketing Benchmarks & Insights Report

See how your 2025 media actually performed—and what to change next.

Keen’s annual benchmarks report gives you channel‑level ROI, media efficiency, and funnel mix insights you can plug straight into your 2026 plans.

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Resource hubs

Marketing mix resource hub

Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.

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Cookies are dead resource hub

In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.

Browse cookieless resources

Surviving & thriving in a recession resource hub

Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.

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Marketers working together to build a marketing plan. Behind it is a screenshot of a Keen platform output showing spend by channel.

How to create a marketing plan [Step-by-step guide + examples]

Use this 7-step guide for building a marketing plan—packed with templates, campaign phasing, KPI tracking, team ownership, and real examples.
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Performance Marketing Chart and marketing channels.

Performance marketing: An in-depth guide

Turn your ad spend into profit. Discover how to use performance-based marketing solutions to get real, measurable results and actionable data.
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Screenshot of the Keen Platform showing yearly comparison of annual marketing plans.

Annual marketing budget allocation: A complete guide

Master digital marketing budget allocation with tips on spend distribution, performance tracking, and scenario planning for annual planning success.
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Computer screen with dashboards of bar graphs and pie charts.

Introduction to annual marketing planning: Meaning and purpose

Understand the annual marketing plan definition and purpose. Overcome common planning challenges and learn the differences between yearly and quarterly plans.
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Results from a marketing audit and it's corresponding plan overlayed on an image of marketers meeting.

How to present a marketing plan: Best practices to win stakeholder buy-in

Learn marketing presentation skills that help you prepare and deliver a plan that stakeholders support, from ROI framing to budget justification.
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Hand with marketing channels

Understanding the difference between marketing mix and marketing strategy

Learn the key differences between marketing mix and marketing strategy and how they work together to optimize your media channels. Visit Keen to learn more!
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Marketers working together to build a marketing plan. Behind it is a screenshot of a Keen platform output showing spend by channel.

How to choose the right marketing channel strategy

Explore the types of marketing channels and learn how to build a channel strategy that supports your funnel, targeting needs, and budget.
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Annual Marketing Plan Examples

4 annual marketing plan examples for brands and agencies

Need a plug-and-play sample marketing plan example? Get four real samples with campaign roadmaps, budget splits, and KPIs.
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Choosing the Right Channel Strategy

The strategic marketing planning process

Master the steps in the marketing planning process to create plans that link campaigns, channels, and spend to real business outcomes.
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The real game changer for us was our use of Keen and their predictive modeling capabilities that has unlocked so much for us in terms of understanding not only how much we should spend, but what the mix should look like in order to maximize the effectiveness of our investment.

Gail Hollander
CMO – J.M. Smucker’s

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