Marketing resources

Featured Resource

See how your 2025 media actually performed—and what to change next.

Keen’s annual benchmarks report gives you channel‑level ROI, media efficiency, and funnel mix insights you can plug straight into your 2026 plans.

Resource hubs

Marketing mix resource hub

Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.

Cookies are dead resource hub

In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.

Surviving & thriving in a recession resource hub

Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.

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Case Study

Heritage rice vinegar brand drives growth through data-backed marketing & predictive planning

Learn how this brand forecasted 4–5x revenue ROI and 1.5–1.8x profit ROI turning mid-year shortfalls into long-term growth.
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Case Study

Multi-category pancake brand drives profitability while expanding into new categories

See how a multi-category pancake brand achieved $3.5 M NPV gains and a 15.2× ROI with Keen while expanding profitably into new categories.
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Person analyzing marketing performance data on a tablet, surrounded by digital charts and report graphics representing forecasting and marketing mix modeling.

The hidden risks of “Causal MMM” and why forecast accuracy is the real test of truth

Causal MMM confuses experimentation with explanation. Forecast accuracy is the only real proof of what drives growth.
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Playbook
A preview of Keen's Annual Marketing Planning playbook

Annual marketing planning in the age of AI: Build smarter, faster strategies

Download Keen’s annual marketing planning playbook. Learn how to align goals, forecast ROI, allocate budget, and drive performance.
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Podcast Episode

How to Fix the Measurement Gap and Drive Real Growth with Code3

Is your brand hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. Learn how to fix it in this podcast episode.
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Case Study
Family enjoying household cpg products

How a household CPG portfolio drove sustained ROI gains

See how a leading household CPG portfolio increased media ROI by 42% & unlocked $79MM in incremental revenue with Keen’s MMM platform.
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Marketers meeting to pick the best MMM tool and deciding on Keen decision systems. Includes example graphs representative of the Keen marketing mix modeling platform.

Top marketing mix modeling companies compared

This guide ranks the best MMM solutions across tech platforms, consultancies, and open-source tools so that you can choose the right fit for your team.
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Screenshot of Keen's AI Marketing Plan output on top of an image of a marketer working on marketing plan

Time decay attribution model: What it is and how it works

Explore how time decay attribution assigns credit to marketing touchpoints and if it’s the right fit for your measurement strategy.
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Marketers working together to build a marketing plan. Behind it is a screenshot of a Keen platform output showing spend by channel.

Measuring marketing automation success: Metrics you should be tracking

Learn why reporting marketing automation performance matters, plus 10 metrics that help you prove impact across pipeline, efficiency, and ROI.
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