In this video, Bain & Co.’s Cesar Brea and Keen’s CEO and Co-Founder, Greg Dolan, break down some necessary first steps for marketers to take when preparing for challenging times. They include: being aware of all potential problems and their cause, selecting the correct problems to focus on where to optimize, and planning next steps to be more effective in these areas.
ReveNew: Identifying Problems in Your Marketing Plan and Optimizing in Challenging Times
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