The Challenge
As the brand expanded beyond its flagship pancake line into multiple new categories, leadership faced growing pressure to prove profitability while sustaining momentum. Prior to Keen, inconsistent media allocation limited visibility into which investments were driving returns. The team needed a unified system to evaluate trade-offs, mitigate risks such as product recalls, and maintain financial discipline while scaling.
The Solution
Keen partnered with the multi-category pancake brand to apply portfolio-level modeling and scenario planning, showing exactly how every marketing dollar contributed to profit. Together, they built custom environmental factors to forecast the impact of upcoming product launches and category expansions. With this framework, the team could anticipate shifts, rebalance investments across tactics and channels, and make faster, more confident decisions that supported both growth and profitability.
The Result
Within just a few quarters, the brand delivered $3.5 M in NPV gains – a 15.2× return on its Keen subscription investment. Revenue increased by over $100 M compared to pre-Keen performance, with profitability sustained even through market volatility. By embedding Keen into its planning process, the team established a repeatable decision-making system that powers category expansion with confidence and clarity.
