Mastering Measurement: The CMO’s Guide to Building High-Performing Marketing Teams in 2024


Keen surveyed 600+ full-time marketers at mid-size to enterprise size companies to learn how high-performing teams are using AI and technology to enhance their team’s marketing measurement capabilities and build high-performance teams.

Download the eBook to learn:

  • How AI is revolutionizing marketing teams and driving performance
  • How high performing marketing teams are embracing technology
  • CMOs perspectives of building marketing teams with proper measurement abilities


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