Navigating Change: The Destiny of Marketing in the CPG Landscape

Modern CPG marketers are more than creatives confined to their departments; they are the linchpins responsible for bridging gaps across diverse teams and functions. Professional growth in this era is determined not just by how well you strategize, but more importantly, by your capability to manage change necessary to implement your strategy. By embracing change, marketers can steer CPGs to a prosperous future in the unpredictable tides of the business landscape. Harness the power of change – transform it into a tool for growth, sustainability and industry leadership.

Key takeaways of the webinar:

  • Learn to manage the change in marketing strategies effectively and efficiently.
  • Understand strategies for communicating these changes, not just up the marketing ladder, but also across departments.
  • Discover effective ways to bridge gaps between different teams for data collection.
  • Hear the role of agencies, software and AI in the change management conversations.

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