Keen has joined the Walmart Connect Partner Network, enabling brands to evaluate the incremental impact of Walmart Sponsored Search media in its marketing decision engine.
By integrating Walmart Connect’s rich, closed-loop performance signals into Keen, brands will be able to quantify incremental revenue, ROI and profit impact across their full portfolio, not just within retail media.
The integration allows mutual customers to ingest Walmart Connect data directly into Keen to:
- Measure Incremental Retail Impact (Walmart + Other Retailers): Validate the incremental lift of Walmart Connect campaigns on eCommerce and in-store sales at Walmart, Amazon, Kroger and other retailers.
- Optimize Full-Funnel Spend: Analyze how retail media interacts with national brand advertising to eliminate waste and maximize ROI.
- Predict Future Performance: Utilize Keen’s patent-pending Bayesian modeling to run scenario-based plans, helping brands scale their Walmart presence with confidence.
“Retail media continues to gain a larger share of advertiser dollars, serving as a core driver of business growth,” said Greg Dolan, CEO of Keen Decision Systems. “Our integration with Walmart Connect provides the transparency brands need to maximize those investments by helping connect dollars directly to incremental revenue and profit.”
The integration also supports Keen’s Retailer Portfolio Model, which tracks the halo effect of ad spend within retail media on other retail media networks. Walmart Connect generates an average ROI of $1.92 and accounts for 19% of retail media investment across Keen’s client base.
“Beyond delivering strong returns on investment within Walmart Connect itself, the retail media network also helps drive sales on other channels,” added Dolan. “Our retailer portfolio model enables brands to identify the right level of spend and mix of channels to optimize their retail media mix.”
To learn more, visit our partner marketplace.
