Annual Planning Template


Brand marketers need to advocate for their budget and communicate the effectiveness of their marketing strategy.  This tool is intended to guide brand marketers as they begin the annual planning process so they can get the budget they need to help their organization hit their goals.

This template will provide:

  • 10 questions you need to answer before starting your annual planning process
  • A look back on various tactic performance from the previous calendar year
  • A look ahead at your planned marketing mix


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