Keen case studies

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Featured case study

Challenger brand drives revenue and profit - with less investment

By maximizing the power of the Keen Platform, this challenger brand used the platform’s capabilities to pivot their strategy and find the right mix that would achieve their new growth goals in the most profitable way possible.

Read the full case study to see how this team was able to drive revenue and profit with less investment.

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Case Study
A healthy beverage sitting on the countertop with strawberries on top

Disruptor beverage brand accelerates enterprise value with 75% improvement in marketing ROI

Learn how a fast-growing beverage brand increased ROI, accelerated revenue, and scaled to a ~$2B acquisition with Keen’s predictive planning platform.
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Case Study

Heritage rice vinegar brand drives growth through data-backed marketing & predictive planning

Learn how this brand forecasted 4–5x revenue ROI and 1.5–1.8x profit ROI turning mid-year shortfalls into long-term growth.
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Case Study

Multi-category pancake brand drives profitability while expanding into new categories

See how a multi-category pancake brand achieved $3.5 M NPV gains and a 15.2× ROI with Keen while expanding profitably into new categories.
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Case Study
Family enjoying household cpg products

How a household CPG portfolio drove sustained ROI gains

See how a leading household CPG portfolio increased media ROI by 42% & unlocked $79MM in incremental revenue with Keen’s MMM platform.
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Case Study
Team members from an independent CPG agency celebrating the budget they secured thanks to Keen's budget planning support

Independent CPG agency secures multi-million-dollar budget with Keen

See how a CPG agency used Keen to secure a multi-million-dollar budget with data-backed revenue scenarios and faster approvals.
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Case Study
A woman applying a global beauty brand's product

Global beauty brand transforms quarterly planning with proven accurate forecasting

See how a top global beauty brand improved marketing forecast accuracy to 2–3% variance with Keen’s real-time optimization & scalable planning process.
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Case Study
A photo depicting luxury travel in Greece

Premium travel platform achieves forecasted revenue growth with proactive planning

A premium travel platform achieves forecasted revenue growth with proactive planning. Marketing mix modeling case study from Keen Decision.
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Case Study
A woman applies a legacy skincare brand's lotion

How a legacy skincare brand used marketing optimization to drive growth

See how a legacy skincare brand used Keen’s platform to optimize budget, improve efficiency, & drive growth despite tight constraints.
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Case Study

Reframing a performance apparel RFP with predictive marketing

A media agency used Keen and Tracksuit to turn a $15M RFP into a $35M growth strategy using predictive marketing and real client data.
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Case Study

How a QSR brand optimized marketing ROI

Discover how a leading QSR brand used Keen’s AI MMM platform to optimize marketing ROI, boost profit by 21%, and forecast media performance.
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Case Study

How a challenger brand used brand awareness to drive growth

See how a challenger brand used Tracksuit & Keen to connect awareness to growth, optimize media spend, and forecast results with confidence.
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Case Study

How to Balance Top and Bottom of the Funnel Spend to get the Highest ROI

See how Keen analyzed advertising investments across a spectrum of funnel scenarios and metadata showed the optimal ROI and Net Present Value (NPV).
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Case Study

Optimization strategy finds additional revenue for seasonal brand

In this case study, learn how Keen’s optimization strategy found an additional $12M in revenue YoY for one seasonal brand.
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Case Study

New marketing mix results in increases in profit and revenue

Learn how one brand followed the marketing mix recommendations from Keen and was able to increase profit and revenue despite a budget cut.
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Case Study

Brand doubles down on TV spend and see increases in marketing-driven profit

See how one brand tested scenarios on Keen to maximize their incremental budget which resulted in a 30% increase in marketing driven profit YoY.
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