Challenger brand drives revenue and profit – with less investment

Case study for a non-alcoholic beverage company

About the client

A leading non-alcoholic craft beer company
52%
net profit increase
15%
spent 15% less
In this case study

The Challenge

The brand needed to maintain their growth from marketing efforts while contributing positive net profits. To sustain their growth, the brand needed to strategically optimize for profit. 

The Solution

The team used Keen’s platform to drive this pivot and find the right mix that would achieve their growth goals while doing so in the most profitable way possible. 

The Result

Keen’s platform and service helped drive both revenue and profit with less investment.  The brand saw a 52% net profit increase by spending 15% less.  The brand has learned that their investments must continue to balance growth with profitability to be sustainable.

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