The Challenge
The brand needed to maintain their growth from marketing efforts while contributing positive net profits. To sustain their growth, the brand needed to strategically optimize for profit.
The Solution
The team used Keen’s platform to drive this pivot and find the right mix that would achieve their growth goals while doing so in the most profitable way possible.
The Result
Keen’s platform and service helped drive both revenue and profit with less investment. The brand saw a 52% net profit increase by spending 15% less. The brand has learned that their investments must continue to balance growth with profitability to be sustainable.
