Challenger Brands: Relish a Chance to be The Underdog


In this guide you will learn:

  • How you can strategically use your position as an innovative underdog in the marketplace to successfully position yourself against other brand giants
  • Three key insights challenger brands can act on now to ensure their marketing plan will drive value in 2022
  • How two marketing executives at fellow challenger brands stay competitive in the marketplace by implementing a triangulation strategy when building optimal marketing plans.


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