News

Keen Named Winner for Marketing Measurement Platform in Adweek Tech Stack Awards

Adweek honors Keen’s AI-powered marketing measurement platform for driving smarter investment decisions and meaningful ROI lift.

Beyond Perks: Why Conscious Culture Is a Scalable Business Strategy

Learn how conscious culture drives scalable growth, stronger employee alignment, and lasting business success.

The Case for Keeping Marketing Budgets Amid Economic Uncertainty

CEO of Keen, Greg Dolan, shows how startups can sustain performance and growth during economic uncertainty in this Keen article. Read more.

The Future of Agencies: Tech-Enabled or Tech-Exposed?

Access a Drum article to learn from Keen CRO, Bradley Keefer, why agencies must embrace tech, innovation, and outcome-driven strategies.

Talk Money to Me: How CMOs Can Embrace AI to Win Over Their CFOs

Learn from CEO Greg Dolan in this Keen article about how CMOs can harness AI to optimize media, accelerate decisions, and align with CFOs.

The Agency Playbook for Navigating Tariffs Uncertainty

Discover strategies for navigating tariffs and economic uncertainty with our agency playbook. Learn how brands can optimize budgets and drive growth.

Retail media is the new battleground for attribution

Access a Drum article to read insights from Keen CRO, Bradley Keefer, on how brands can optimize retail media investments by reallocating spend within networks.

Navigating Tariffs: How Brands Can Approach Budgets Wisely

CEO of Keen, Greg Dolan, explains using data-driven planning to navigate tariffs and protect brand budgets in this Keen article. Read more.

Keen and TapClicks Unveil Interoperable Martech Stack for Predictive Marketing Excellence

Learn how Keen and TapClicks deliver an interoperable martech stack, combining predictive modeling and execution tools to optimize ROI in real time.

Why Legacy Media Mix Models Are Failing Marketers and What Should Replace Them

Read a Digiday article featuring Keen CRO, Bradley Keefer, on the topic of moving beyond legacy media mix models to flexible, data-driven platforms.

How Scenario Planning Helps Advertisers Navigate Economic Uncertainty

What is ROAS and why are we still talking about it?

Sowing the Seeds for Success in Seasonal Marketing

Finding the Right Media Mix for CPG Brands in 2025

Finance is questioning your marketing value: can you prove your worth?

Ready to transform your marketing strategy?

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