Annual Marketing Plan Checklist & Guide
The ultimate annual planning checklist for marketers
Building and presenting an effective annual marketing plan can feel daunting. From gathering data with cross-functional teams to getting leadership buy-in to your marketing initiatives, all the moving parts make this process complex and time-consuming.
Our step-by-step guide empowers you to navigate the annual marketing planning process with clarity and purpose.
Follow our checklist for structured approach that simplifies annual planning and ensures your marketing initiatives are aligned with business goals, data-driven, and adaptable to changing market conditions.
Download your guide and checklist
Key highlights from our annual marketing planning guide:
- Four-phase framework: Learn a step-by-step process to organize your planning efforts, ensuring a smooth and efficient journey.
- Data-driven insights: Discover how to leverage your existing data to make informed decisions and optimize your marketing strategy.
- Scenario planning: Prepare for uncertainties by exploring different scenarios and developing contingency plans.
- Effective communication: Find out how to present your annual plan to stakeholders, gaining their buy-in and securing necessary resources.
- Continuous optimization: Understand the importance of ongoing monitoring and adaptation to ensure your plan remains aligned with evolving market conditions.
Why choose Keen?
Keen helps you get annual marketing planning right. Our AI-driven annual planning software streamlines data collection, forecasting, and analysis, freeing up your team’s time to focus on strategic planning and creative execution.
Thanks to our Bayesian approach, you identify the point of diminishing returns for each channel across various scenarios. This way, you can allocate budgets more effectively across your media mix. You move from manually estimating to confidently making decisions and predicting outcomes.
Start creating marketing plans optimized for your business goals.
© Copyright 2024 Keen Decision Systems. All rights reserved. Keen is a registered trademark of Keen Decision Systems, Inc.