OUR CUSTOMERS
This is How You Measure Marketing’s Full Financial Impact
Marketers invest more than $1 trillion annually to drive business growth. Yet, most CMOs still can’t quantify the financial impact of their decisions. Until now.
BIG NEWS
Keen Best Predictive Analytics Platform
Keen Decision Systems was named Best Predictive Analytics Platform by ClickZ in its 2019 Martech Awards. Keen was among more than 500 entrant in the burgeoning martech sector.
How Do You Drive Growth?
If I spend more on marketing, what kind of revenue, profit and/or long-term value can I expect?
Keen’s solution shows you how to optimize spend and timing your entire marketing mix to achieve your business’ financial goals.
SEE YA
Kiss the Marketing Proof Gap Goodbye!
The Marketing Proof Gap
(noun; slang)
The gap in the minds of the C-suite between what marketers say about their impact and the objective, financial metrics many leaders expect; origin: former Oracle CEO Mark Hurd
Think of Keen as your bridge across the marketing proof gap.
SEE YA
Kiss the Marketing Proof Gap Goodbye!
The Marketing Proof Gap
(noun; slang)
The gap in the minds of the C-suite between what marketers say about their impact and the objective, financial metrics many leaders expect; origin: former Oracle CEO Mark Hurd
Think of Keen as your bridge across the marketing proof gap.