|Mida Essentials||Mida Professional|
|Real Time Marketing-Performance Diagnostics including ROIs & Contributions|
|Leverages Expansive Proprietary Marketing-Benchmark Database|
|Real Time Strategic-Objective Focused Scenario Planning|
|Customizable List of Marketing Tactics to Measure and Optimize|
|Collaborative Charts Dashboard for Easy Reporting and Planning Sessions|
|Finalized Marketing Plan & Forecast Outputs|
|Multiple role-based user permission levels available|
|Downloadable Data to Build Additional Charts in Excel or PowerPoint|
|Minimal Data Gathering Required|
|Ability to Include Granular Weekly Data (2-years of weekly data)|
|Adjust Database Norms Based on Brand Information|
|Add Detailed Marketplace Information (Competitive Activity, New Distribution, etc.)|
|Probability Distribution of Achieving Revenue Forecasts, Response Curves for Individual Marketing Tactics|
Keen's MIDA software has successfully served some of the most recognizable brands across multiple industries.
Keen's unique ability to trace the impact of investments in long-term brand building vs. short-term lead generation equips our team to make the right decisions for our business to grow shareholder value. Optimizing resource allocation is critical for Orkin – and Keen has cracked the code.
Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment.
We will be glad to arrange a demo for you at your convenience