Mida Essentials | Mida Professional | |
---|---|---|
Real Time Marketing-Performance Diagnostics including ROIs & Contributions | ||
Leverages Expansive Proprietary Marketing-Benchmark Database | ||
Real Time Strategic-Objective Focused Scenario Planning | ||
Customizable List of Marketing Tactics to Measure and Optimize | ||
Collaborative Charts Dashboard for Easy Reporting and Planning Sessions | ||
Finalized Marketing Plan & Forecast Outputs | ||
Unlimited users | ||
Multiple role-based user permission levels available | ||
Downloadable Data to Build Additional Charts in Excel or PowerPoint | ||
Minimal Data Gathering Required | ||
Ability to Include Granular Weekly Data (2-years of weekly data) | ||
Adjust Database Norms Based on Brand Information | ||
Add Detailed Marketplace Information (Competitive Activity, New Distribution, etc.) | ||
Probability Distribution of Achieving Revenue Forecasts, Response Curves for Individual Marketing Tactics |
Keen's MIDA software has successfully served some of the most recognizable brands across multiple industries.
Keen's unique ability to trace the impact of investments in long-term brand building vs. short-term lead generation equips our team to make the right decisions for our business to grow shareholder value. Optimizing resource allocation is critical for Orkin – and Keen has cracked the code.
Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment.
We will be glad to arrange a demo for you at your convenience