Keen’s software solution is the brainchild of former CPG brand marketer, Greg Dolan, and marketing data scientist, John Busbice. See what they created and why, and discover how it can help you make dynamic, data-driven decisions to build a winning brand.
Keen's MIDA software has successfully served some of the most recognizable brands across multiple industries.
Keen’s tool has allowed us to in a very scientific way, understand if what we're spending is too much or too little. We are able to put a benchmark there.
Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment.
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