OUR CUSTOMERS
This is How You Measure Marketing’s Full Financial Impact
Marketers invest more than $1 trillion annually to drive business growth. Yet, most CMOs still can’t quantify the financial impact of their decisions. Until now.
BIG NEWS
Keen Best Predictive Analytics Platform
Keen Decision Systems was named Best Predictive Analytics Platform by ClickZ in its 2019 Martech Awards. Keen was among more than 500 entrant in the burgeoning martech sector.
AN INVESTMENT
How Do You Want to Grow?
What do you need to know to make your marketing mix more profitable?
Here are the kinds of questions Keen marketers are answering to grow their businesses:
- What’s the financial return on my marketing mix?
- What mix will deliver the strongest financial return?
- If I spend more on marketing, what kind of revenue, profit and/or long-term value can I expect?
Keen measures the financial impact of marketing investments and models how future marketing decisions will perform against your business’ financial goals.
SEE YA
Kiss the Marketing Proof Gap Goodbye!
The Marketing Proof Gap
(noun; slang)
The gap in the minds of the C-suite between what marketers say about their impact and the objective, financial metrics many leaders expect; origin: former Oracle CEO Mark Hurd
Think of Keen as your bridge across the marketing proof gap.
SEE YA
Kiss the Marketing Proof Gap Goodbye!
The Marketing Proof Gap
(noun; slang)
The gap in the minds of the C-suite between what marketers say about their impact and the objective, financial metrics many leaders expect; origin: former Oracle CEO Mark Hurd
Think of Keen as your bridge across the marketing proof gap.