Menu
Make confident marketing investment decisions with Keen’s AI-powered marketing mix platform that combines measurement, optimization, media planning and P&L forecasting.
Predict the incremental impact of your investment with 96% accuracy.
Keen Platform
The Keen Platform bridges the gap between marketing and finance.
Adaptive MMM software that incorporates Bayesian methods to create a model that adapts over time ensuring relevance and accuracy.
Working with Keen has helped build further momentum on the Dramamine brand and has changed the way we think about supporting the business. Based on their modeling we have significantly increased our investment in Dramamine and refined our marketing tactics to maximize ROI – which has driven the brand to record high sales.
The team really helped to elevate the results into meaningful and impactful insights for our business. They (Keen) have proven to be great partners to our business.
We have just exited our budget discussions with our senior leadership team last week and managed to secure additional investment for the US campaigns next year. These are tremendous results for the Twinings North America team. We had a very compelling and exciting story to discuss with them, and that is in no small part attributable to the team at Keen.
Keen has been an invaluable partner for Perfect Snacks as we evaluate our marketing activities and plan future investments. The speed, flexibility, and robustness of the platform, coupled with incredible client service, have created a synergistic partnership that’s a critical part of enabling our growth ambitions.
