Case-Study-Marketers-Make-Bold-Move_1360x600

Courageous marketers make a bold move… and win

Courageous marketers make a bold move… and win

Decision Point: Should We Double Down on TV? The Marketing team of a small but mighty dental product had been using Keen to fine-tune its already high-performing marketing mix for channel spend and timing when their marketing leader laid out a provocative challenge:

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