Marketing investment decision engine
Your next marketing dollar could go anywhere. Know where to invest and why.
Keen weighs every competing marketing investment opportunity across channels, brands, and time to tell you where the next dollar creates the most profitable growth.
Trusted by over 450+ brands
One connected marketing system
Four modules, two delivery modes. Start with the question you have today. Each module works standalone. Connected, they form the only closed-loop intelligence system built on brand spend and revenue results data.
Intelligence
Benchmark your mix against peer and aspirational brands, revealing where similar companies shift spend as conditions change.
Measure
Quantify incremental revenue and net profit across all spend, while capturing the long-term impact of multi-year brand-building.
Plan
Generate scenario-based weekly plans that adapt to market dynamics and seasonal trends, optimizing your budget.
Buy
Send optimized plans straight to the platforms that execute them, closing the gap between the decision and the spend.
Transform marketing investment into profit decisions
Move from revenue uncertainty to absolute financial authority with Keen OS.
A marketing operating system built for modern spend
Keen powers accountable marketing across brand performance, commerce, and promotion by integrating causal intelligence into a single unified decision engine.
Keen AI Cortex
Our proprietary Keen AI Cortex models actual response curves and interaction effects to accurately represent real economic behavior across every channel.
Goal-aligned optimization
Align every model with specific media spend scenarios to maximize your profit, optimize budget efficiency, and achieve your growth targets.
Continuous and adaptive modeling
Models update as new performance data enters the platform, keeping your recommendations aligned with shifting market dynamics and seasonal trends.
Total strategic autonomy
Own your marketing strategy with transparent logic that eliminates black box uncertainty while providing absolute internal control over your entire budget.
Connect Keen to the systems you already use
Unify marketing investment and performance data from your CRM, warehouse, retail, and media platforms into one decision system.
$48B in marketing budgets optimized globally
25% increase in incremental revenue
1,000+ models optimized for brands
How leading brands use Keen to turn marketing measurement into business decisions
75% Improvement in profit ROI on marketing
Disruptor beverage brand accelerates enterprise value with 75% improvement in marketing ROI
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1.8X Forecasted profit ROI while holding trade budgets flat
Heritage rice vinegar brand drives growth through data-backed marketing and predictive planning
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15.2X ROI achieved on subscription investment
Household CPG portfolio drives sustained ROI gains while optimizing category performance
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42% Increase in overall media ROI since 2019
Household CPG portfolio drives sustained ROI gains while optimizing category performance
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Don't just take our word for it
“The team really helped to elevate the results into meaningful and impactful insights for our business. They (Keen) have proven to be great partners to our business.”
Michael Ferris
Associate Manager – Consumer and Market Insights, Twinings
“The real game changer for us was our use of Keen and their predictive modeling capabilities that have unlocked so much for us in terms of understanding not only how much we should spend, but what the mix should look like to maximize the effectiveness of our investment.”
Gail Hollander
CMO, J.M. Smucker’s
“The real game changer for us was our use of Keen and their predictive modeling capabilities that have unlocked so much for us in terms of understanding not only how much we should spend, but what the mix should look like to maximize the effectiveness of our investment.”
Frank Paukowits
Senior Brand Director – Analgesics and Digestive Health, Dramamine
“Keen has been an invaluable partner for Perfect Snacks as we evaluate our marketing activities and plan future investments. The speed, flexibility, and robustness of the platform, coupled with incredible client service, have created a synergistic partnership that’s a critical part of enabling our growth ambitions.”
Meredith Diehn
VP of Brand Marketing, Perfect Snacks
Activate your connected decision loop
Unify measurement, planning, forecasting, and accountability through a single marketing investment decision engine.