Today’s market won’t wait on last year’s performance report
Improve performance and increase profitability with
real-time marketing insights
Ditch the delays and data gaps of the old-school marketing mix modeling approach with the industry’s first and only decision optimization engine rooted in predictive analytics. With Keen, you can quickly and accurately plan, adjust, and report on your marketing mix strategy.
Know more. Know now.
See your whole funnel—and the impact of each and every decision
Start your planning from a higher vantage point to illuminate the best paths
Clearly see impact across all decisions and interactions
Account for multiple channels by eliminating lift study or attribution limitation
Run future-powered, timely scenarios that tie marketing and financial data together
Make decisions based on real-time data and historical insight
Run what-if scenarios to find the best places and times to invest
Quickly pivot and adapt in an ever-evolving market
Quantify the impact of all dollars across all channels
Link client marketing, sales and financial data with market and societal variables
Demonstrate marketing mix impact to finance via vetted projections and reporting
Confidently communicate marketing mix insights and decisions to channel owners
Case study
The client
A global leader in golf grip innovation and technology
The problem
With a fixed budget, the client needed to identify the best mix to meet their revenue targets. Success was critical in order to receive additional marketing support the following year.
The solution
Leveraging Keen, the client continually optimized and adjusted the time and spend of their channel yielding an exponential ROI and identified opportunity for continued increased profits.
Data connectors
Keen has an ever-growing number of data connectors that automatically ingest data from popular marketing platforms
Including:
