Better insights and data-driven decisions leads to better results for leader in the tea industry Keen worked with a leader in the tea industry, Twinings, to ...
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Quickly and accurately plan, adjust, and report on your marketing mix strategy by ditching the delays and data gaps of the outdated, out-of-touch MMM approach.
Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to create both short-term and sustainable value.

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Future power your plans
As the industry’s first and only decision optimization engine rooted in predictive analytics, we believe choosing the best path forward is about more than past results.
By augmenting historical data with predictive, prescriptive planning you can account for complexities across the entire marketing landscape. And with real-time insights, you can pivot quickly to optimize your choices across all channels as often as you’d like.
See your whole funnel—and the impact of each and every decision
Quickly pivot and adapt in an ever-evolving market
Quantify the impact of all dollars across all channels—by week, over time and long-term
Run future-powered, timely what-if scenarios to find the best places and times to invest
Make decisions based on real-time data and historical insight

See for yourself
Our case studies highlight how working with Keen changed the game for our partners.
The best flight schedules: Keen research
The best flight schedules: Keen research In this case study you will learn how three different flight schedules impacted the net profit for one b ...
Keen’s portfolio view opens a national consumer brand’s umbrella
Keen's portfolio view opens a national consumer brand's umbrella Allocating your marketing budget across multiple brands doesn’t have to be a daunting task. ...
How to improve the consumer journey in store (shopper marketing case study)
How to improve the consumer journey in store Get the most out of your shopper marketing strategy. See how Keen helped this food product company o ...
World’s third largest confectioner scores sweet results
World's third-largest confectioner pumps fresh air into Airheads and Mentos brandsDiscover marketing measurement that does more than measure your ...
From shut down to rebound (Bob’s Discount Furniture)
From shut down to rebound (Bob's Discount Furniture) What you’ll learn from this case study:- How one furniture retailer's agile strategy propped ...
See for yourself
Our case studies highlight how working with Keen changed the game for our partners.
Tim Zimmer
Chief Marketing Officer
CPG Brand
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