Unified Marketing Measurement and Optimization
Keen Decision Systems is the technology leader among unified marketing measurement and optimization platforms. Our leading B2C brands are driving driving double-digit revenue growth by making great marketing investment decisions—decisions identified using Keen’s platform. Discover the Keen difference.
Keen Decision Systems Announces Series A Investment from Spring Mountain Capital
April 09, 2019 08:02 AM Eastern Daylight Time
DURHAM, N.C.–(BUSINESS WIRE)–Keen Decision Systems announced today that it has closed Series A financing led by Spring Mountain Capital to accelerate commercialization of its marketing analytics solution. It currently is difficult for marketers to optimize marketing investments across all online and offline channels without resorting to time-consuming and expensive consulting projects. Keen’s software platform helps marketers make better real-time, data-driven decisions to improve overall marketing effectiveness. Its software platform accounts for all available data across all channels to provide recommendations about marketing investments by channel, investment level and timing. Its algorithms improve in accuracy with usage, and Keen now works with major brands at various Fortune 500 companies.
Keen Named Martech's Best Predictive Analytics Platform
Keen Decision Systems captured the award for Best Predictive Analytics Platform in Clickz’s 2019 Marketing Technology Awards, announced at an event held March 21 at Tribeca Rooftop in New York City. Keen was among more than 500 companies in the burgeoning martech sector to enter; it was a first-time win for the unified marketing metrics and optimization provider.
In announcing Keen’s selection, ClickZ said, “Keen has an impressive commitment to enabling the most informed decision possible. Judges praised their solution for dealing with the main marketing pain points of predicting success and ROI of investments.”
See all the winners here.
Data to Drive Your Brand Forward
Ever feel like you’re trying to drive your business looking in the rearview mirror? That’s how Keen’s cofounders describe marketers’ challenge in trying to make smart investment decisions based on historic — or often no — performance data.
The good news is you’re not alone in the challenge — only 13% of companies believe they are really effective at leveraging customer data — however, those that are also experience 26 percent better returns than their peers.*
Ready shift your marketing into high gear?
Keen measures financial contribution across all your channels so you have a unified view of your investments’ performance. But even more valuably Keen’s platform enables you to choose one of three business goals: Maximize revenue, maximize long-term profitability or optimize a fixed budget — and model scenarios to achieve that goal.
Keen’s platform generates a prescriptive weekly plan that specifies channel and investment level by week, enabling you to forecast expected marketing contribution with a high level of accuracy and confidence. As your market changes and you add new data, machine learning continuously improves the accuracy of your models.
Keen’s solution is easy to designed to become an indispensable tool to your team and agency for building, optimizing and measuring your marketing investments. Our customer success team is there to ensure a quick start so you create impact in weeks rather than months. Our development team is continually integrating customer feedback and improving our software-as-a-service (SaaS) solution to deliver an excellent experience and the best possible financial impact for your plan.
Elder Research Endorses Keen
Elder Research found Keen’s novel approach to optimizing marketing mix in their software tool to be statistically sound and to meet the needs of our major consumer packaged goods client. As the USA’s most experienced consulting firm in Data Science, Machine Learning, and AI, with a growing marketing analytics portfolio, Elder Research enjoyed interactively exploring insights and trade-offs in market investment decision-making with Keen’s tool.
“Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment.”
“The data is so much more definitive, scientific and exact. Keen is allowing me to have more educated conversations with senior management. It takes the pressure off all of us.”
"Keen’s tool enables real-time optimization, as you watch how it is performing you can shift and alter your levels of focus.”
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Discover how Keen can transform your decision making and your opportunity.