Improve performance and increase profitability with
real-time marketing insights
Know more. Know now.
See your whole funnel—and the impact of each and every decision
Start your planning from a higher vantage point to illuminate the best paths
Clearly see impact across all decisions and interactions
Account for multiple channels by eliminating lift study or attribution limitation
Run future-powered, timely scenarios that tie marketing and financial data together
Make decisions based on real-time data and historical insight
Run what-if scenarios to find the best places and times to invest
Quickly pivot and adapt in an ever-evolving market
Quantify the impact of all dollars across all channels
Link client marketing, sales and financial data with market and societal variables
Demonstrate marketing mix impact to finance via vetted projections and reporting
Confidently communicate marketing mix insights and decisions to channel owners
Case study
The client
A global leader in golf grip innovation and technology
The problem
With a fixed budget, the client needed to identify the best mix to meet their revenue targets. Success was critical in order to receive additional marketing support the following year.
The solution
Leveraging Keen, the client continually optimized and adjusted the time and spend of their channel yielding an exponential ROI and identified opportunity for continued increased profits.
Data connectors
Keen has an ever-growing number of data connectors that automatically ingest data from popular marketing platforms
Including:
Keen statistics
Top brands trust Keen
“Keen’s novel approach to optimizing marketing mix is statistically sound and meets the needs of our major consumer packaged goods client.”
“Predictive analytics have allowed us to make decisions faster, pivot away from poor decisions more quickly and accelerate good decisions.”
“Keen’s novel approach to optimizing marketing mix is statistically sound and meets the needs of our major consumer packaged goods client.”
“We’re using better data, and that’s leading to better decisions. Instead of planning 2019 with data that is six-24 months old, we’re working with data that is just 45-90 days old.”
“Where Keen differs is predictability – how its modeling can predict the future – that’s why we partnered with them.”
“This is going to save so much time and having this capability for all our brands will make it so easy to figure out our top story… This is absolutely what we need to take this to the next level across our organization.”
“Keen’s data models really helped us understand where our marketing drives profitability and sales.”
“Keen is the first marketing company I have worked with that can successfully link marketing investment with financial impact.”
The Power to Increase Your Brand’s Performance Is As Close As Your Fingertips
Keen’s decision system empowers you to accurately predict future revenue performance across all marketing channels. No more guesswork – make smarter decisions and drive more growth today.