Make Dynamic, Data-Driven Decisions that Build Winning Brands
It’s Not a Risk When You’re Confident of the Payoff
Top marketers from leading B2C brands are using Keen to take smart risks that drive double-digit business growth—and they have the data to prove it. Keen’s award-winning predictive analytics platform is Marketing’s bridge to the Proof Gap – the gap in the minds of the C-suite between Marketing’s perceived impact and what it can prove.
ClickZ Webinar: The Why, What and How of Predictive Analytics
Join Keen CEO Greg Dolan and CRO Shawn Williams Wednesday, June 5th at 12 p.m. ET as they discuss how predictive analytics helps marketers make smart, data-driven decisions that bridge the financial-proof gap between marketing programs and outcomes. Learn the what, why and how of predictive analytics.
It’s Hard to Progress Looking in the Rearview Mirror
Ever feel like you’re trying to drive your business looking in the rearview mirror? That’s how Keen’s cofounders describe marketers’ challenge in trying to make smart investment decisions based on historic — or often no — performance data.
The good news is you’re not alone in the challenge — only 13% of companies believe they are really effective at leveraging customer data — however, those that are also experience 26 percent better returns than their peers.*
Ready to shift your marketing into high gear?
PREDICTIVE MODELING
Keen measures financial contribution across all your channels so you have a unified view of your investments’ performance. But even more valuably Keen’s platform enables you to choose one of three business goals: Maximize revenue, maximize long-term profitability or optimize a fixed budget — and model scenarios to achieve that goal.
ACCURATE INSIGHTS
Keen’s platform generates a prescriptive weekly plan that specifies channel and investment level by week, enabling you to forecast expected marketing contribution with a high level of accuracy and confidence. As your market changes and you add new data, machine learning continuously improves the accuracy of your models.
EXPERT TEAM
Keen’s solution is easy to designed to become an indispensable tool to your team and agency for building, optimizing and measuring your marketing investments. Our customer success team is there to ensure a quick start so you create impact in weeks rather than months. Our development team is continually integrating customer feedback and improving our software-as-a-service (SaaS) solution to deliver an excellent experience and the best possible financial impact for your plan.
Keen Decision Systems Announces Series A Investment from Spring Mountain Capital
April 09, 2019 08:02 AM Eastern Daylight Time
DURHAM, N.C.–(BUSINESS WIRE)–Keen Decision Systems announced today that it has closed Series A financing led by Spring Mountain Capital to accelerate commercialization of its marketing analytics solution. It currently is difficult for marketers to optimize marketing investments across all online and offline channels without resorting to time-consuming and expensive consulting projects. Keen’s software platform helps marketers make better real-time, data-driven decisions to improve overall marketing effectiveness. Its software platform accounts for all available data across all channels to provide recommendations about marketing investments by channel, investment level and timing. Its algorithms improve in accuracy with usage, and Keen now works with major brands at various Fortune 500 companies.
Keen Insights Blog – Popular Posts
Keen Named Best Predictive Analytics Platform ClickZ 2019 Martech Awards Salute Leaders Among 500 Solutions
NEW YORK (March 22, 2019) – Keen Decision Systems captured the award for Best Predictive Analytics Platform in ClickZ’s 2019 Marketing Technology Awards, announced at an event held March 21 at Tribeca Rooftop in New York City. Keen was among [...]
Elder Research Endorses Keen: “A Novel Approach to Optimizing Marketing Mix”
CARY, NC (Aug. 23, 2018) — Elder Research, a leader in data science consulting, recently recognized Keen Decision Systems for creating an innovative, data-driven decision support tool for marketers. Elder Research evaluated Keen’s software as part of a due diligence [...]
W. Gerhard Pilcher President and CEO Elder Research, Inc.
Elder Research found Keen’s novel approach to optimizing marketing mix in their software tool to be statistically sound and to meet the needs of our major consumer packaged goods client. As the USA’s most experienced consulting firm in Data Science, Machine Learning, and AI, with a growing marketing analytics portfolio, Elder Research enjoyed interactively exploring insights and trade-offs in market investment decision-making with Keen’s tool.
“Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company’s effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment.”
Anthony DiSilvestro, CFO, Campbell Soup Company
“The data is so much more definitive, scientific and exact. Keen is allowing me to have more educated conversations with senior management. It takes the pressure off all of us.”
Stephanie Schwendinger, Senior Manager of Women’s Health Brands, Church & Dwight
“Keen’s tool enables real-time optimization, as you watch how it is performing you can shift and alter your levels of focus.”
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