Trust Your Gut and Validate with Data
Strong marketing decision-making can’t be based on emotion. Sure, that big sponsorship makes sense. But how do you prove it with data? That’s a challenge faced by Smithfield Foods and its brands like Eckrich and Nathan’s. In or
der to justify key marketing decisions, the company has turned to unified marketing measurement built on real-time data. The result: Greater transparency and more strategic outcomes.
Available On-Demand (Originally Broadcast December 18, 2018)
Elder Research Endorses Keen
Elder Research found Keen’s novel approach to optimizing marketing mix in their software tool to be statistically sound and to meet the needs of our major consumer packaged goods client. As the USA’s most experienced consulting firm in Data Science, Machine Learning, and AI, with a growing marketing analytics portfolio, Elder Research enjoyed interactively exploring insights and trade-offs in market investment decision-making with Keen’s tool.
Data to Drive Your Brand Forward
Ever feel like you’re trying to drive your business looking in the rearview mirror? That’s how Keen’s cofounders describe marketers’ challenge in trying to make smart investment decisions based on historic — or often no — performance data.
The good news is you’re not alone in the challenge — only 13% of companies believe they are really effective at leveraging customer data — however, those that are also experience 26 percent better returns than their peers.*
Ready shift your marketing into high gear?
Keen measures financial contribution across all your channels so you have a unified view of your investments’ performance. But even more valuably Keen’s platform enables you to choose one of three business goals: Maximize revenue, maximize long-term profitability or optimize a fixed budget — and model scenarios to achieve that goal.
Keen’s platform generates a prescriptive weekly plan that specifies channel and investment level by week, enabling you to forecast expected marketing contribution with a high level of accuracy and confidence. As your market changes and you add new data, machine learning continuously improves the accuracy of your models.
Keen’s solution is easy to designed to become an indispensable tool to your team and agency for building, optimizing and measuring your marketing investments. Our customer success team is there to ensure a quick start so you create impact in weeks rather than months. Our development team is continually integrating customer feedback and improving our software-as-a-service (SaaS) solution to deliver an excellent experience and the best possible financial impact for your plan.
Know Better. Do Better.
How does your team make marketing-investment decisions?
Marketing mix analyses?
As marketing has become more diversified so have the metrics. You may have digital attribution models and in-store metrics, but they’re siloed, incomparable and unable to tie out to financial impact with any certainty. Keen is the next-generation in marketing metrics — unified marketing measurement and optimization. We use the most advanced technology to bring it all together with the goal of helping you make better informed decisions with your brand’s valuable marketing dollars. Because when you know better you can do better.
“Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment.”
“The data is so much more definitive, scientific and exact. Keen is allowing me to have more educated conversations with senior management. It takes the pressure off all of us.”
"Keen’s tool enables real-time optimization, as you watch how it is performing you can shift and alter your levels of focus.”
Ready to Start Your Business Transformation?
Discover how Keen can transform your decision making and your opportunity.