How Does Predictive Marketing Mix Improve Marketing Performance?
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact.
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Make The Best Next Decision For Your Brand Every Time
Begin making data-driven decisions quickly and add new data as you go.
Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before.
Then run scenarios to build a plan that balances your financial goals and risks.
America’s Beloved Brands Reach Consumers More Efficiently With Keen Predictive Analytics
“I think getting data into the hands of decision makers is one of the most critical “modern marketing” priorities.”
“Keen’s novel approach to optimizing marketing mix is statistically sound and meets the needs of our major consumer packaged goods client.”
“Predictive analytics have allowed us to make decisions faster, pivot away from poor decisions more quickly and accelerate good decisions.”
“Keen’s novel approach to optimizing marketing mix is statistically sound and meets the needs of our major consumer packaged goods client.”
“We’re using better data, and that’s leading to better decisions. Instead of planning 2019 with data that is six-24 months old, we’re working with data that is just 45-90 days old.”
“Where Keen differs is predictability – how its modeling can predict the future – that’s why we partnered with them.”
“This is going to save so much time and having this capability for all our brands will make it so easy to figure out our top story… This is absolutely what we need to take this to the next level across our organization.”
“Keen’s data models really helped us understand where our marketing drives profitability and sales.”
“Keen is the first marketing company I have worked with that can successfully link marketing investment with financial impact.”
“I think getting data into the hands of decision makers is one of the most critical ‘modern marketing’ priorities.”
“We think every marketing dollar should be analyzed and directed toward driving the optimal performance for each individual brand and for our total portfolio. Keen has been at the forefront of marketing analytics and has been a trusted partner in our continued focus on marketing mix analytics.”
Tim Zimmer | Chief Marketing Officer
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The Power to Increase Your Brand’s Performance Is As Close As Your Fingertips
Let’s talk about how you build and measure your marketing plan, and explore how to de-risk your marketing investments to drive more value for your business. Book a 15-minute call with one of our expert team members today.