KEEN HELPS BUSINESS RESPOND TO PANDEMIC
In the midst of this pandemic you and your leadership are facing business-critical questions:
- What will be the economic impact on my revenue and profit?
- How can I account for lost channels (sponsorships, shopper marketing)?
- How do I optimize my marketing budget in the face of drastic cuts?
Keen’s predictive analytics help you assess the short- and long-term impacts of the virus, and avoid the common (but usually non-optimal) decision to just “go dark” until things improve. (Read news announcement)
INCREASED CONFIDENCE IN UNCERTAIN TIMES
Keen takes the guesswork out of marketing mix planning, optimizing your investments across all your channels for spend and timing–an even more valuable benefit in uncertain economic times like these.