Build a Breakthrough Measurement Strategy: How Mentos Stays Fresh Through Real-Time Decisions
You improve what you measure, but in today’s market, you’ve got to measure better and faster to win. That’s what the world’s third-largest confectioner, Perfetti van Melle (PvM) has demonstrated the impact of “breakthrough measurement” this year with real-time decision support from Keen. The result?
- An 82% marketing lift for Mentos
- A $27.4M revenue opportunity for Airheads (for the second half of 2018)
PvM’s Consumer Insights Lead Bill Mackison shares two tips to help your 2019 planning in this informative half-hour webinar.
What measurement strategies you can implement for 2019?
How should you adapt GRPs to reflect how customers are consuming media?
Are your metrics reliable indicators of business lift?
Elder Research Endorses Keen
Elder Research found Keen’s novel approach to optimizing marketing mix in their software tool to be statistically sound and to meet the needs of our major consumer packaged goods client. As the USA’s most experienced consulting firm in Data Science, Machine Learning, and AI, with a growing marketing analytics portfolio, Elder Research enjoyed interactively exploring insights and trade-offs in market investment decision-making with Keen’s tool.
Data to Drive Your Brand Forward
Ever feel like you’re trying to drive your business looking in the rearview mirror? That’s how Keen’s cofounders describe marketing mix analyses in this short intro video.
You’re not alone; only 13% of companies are really effective at leveraging customer data. But, they also experience 26 percent better returns than their peers.*
Ready shift your marketing into high gear? See your opportunity!
Model your plans against one of three business goals: Maximize revenue, maximize long-term profitability or optimize a fixed budget. Keen’s algorithms generate weekly response curves that anticipate future performance with a high level of accuracy for marketing channel, spend and timing.
Build your team’s credibility with senior management by forecasting the financial results of your marketing plan within about 5 percent accuracy. As your market evolves and you add new data, machine learning continuously improves accuracy.
Keen’s expert team helps ensure a quick start so that you can create impact in weeks rather than months. Our development team is continually integrating customer feedback and improving our software-as-a-service (SaaS) solution to ensure an excellent experience and the best possible outcomes for your plan.
Right Data. Right Time.
How does your team make marketing-investment decisions?
All of the above?
Our software looks at everything you’re doing to market your brand and tells you the specific marketing channels, spend and timing to achieve your business objective, whether it’s to maximize revenue, build long-term profitability or optimize a fixed budget.
“Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment.”
“The data is so much more definitive, scientific and exact. Keen is allowing me to have more educated conversations with senior management. It takes the pressure off all of us.”
"Keen’s tool enables real-time optimization, as you watch how it is performing you can shift and alter your levels of focus.”
Ready to Start Your Business Transformation?
Discover how Keen can transform your decision making and your opportunity.