Most teams can explain what happened last quarter.
Far fewer can say, with confidence, what they should do with next week’s budget. This is what we’re addressing in this virtual session.
In this replay, Brad and Scott take the ideas in the State of Marketing Attribution report and show what they look like when they are actually running the plan. You will see how leading brands use a single, connected view of performance to move from scorekeeping to weekly revenue decisions, and what has to change inside the organization for that to work.
Using Keen’s benchmark data across more than 400 brands and 42 billion dollars in measured media spend, we will unpack the behaviors that separate winners from everyone else. Not just the models they use, but how often they adjust their mix, how they work with finance, and how they close the loop between forecast and reality.
You will walk away with a clear picture of the operating system behind Attribution 2.0, plus simple moves you can make in the next 30 days to start shifting from “what happened?” to “what do we do now?”
Who it is for
- CMOs and marketing leaders under pressure to prove and improve revenue impact
- Marketing ops, analytics, and growth leaders stuck in attribution debates that do not change the plan
- Finance leaders who want marketing forecasts they can actually understand, challenge, and trust
