ReveNew: Overcoming Common Marketer Knee-jerk Reactions in a Down Economy

In this episode of ReveNew, Greg Dolan and Cesar Brea discuss common knee-jerk reactions by marketers when faced with a recession, like cutting all the spend or moving money into the wrong categories, and why they are bad for business. Plus they dive into the importance of having an end-to-end perspective when implementing digital transformation efforts in order to support your quarterly and yearly initiatives and goals.