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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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The exponential growth of Retail Media Networks (RMNs) is one of the most significant trends in the marketing landscape today. As…
Every marketer and media buyer has faced it: the frustration of campaigns that underperform during the off-season or the chaos of…
Are you juggling endless campaigns, scattered data, and rising customer expectations—all while trying to demonstrate your ROI? The old ways of…
Are your marketing efforts pulling in different directions? You might have your social media campaigns working hard, but email engagement lagging….
Marketing measurement is undergoing a fundamental transformation as companies move beyond traditional attribution models toward more advanced approaches that demonstrate marketing’s…
Businesses that use artificial intelligence (AI) in marketing are 2.6x more likely to see revenue increase, according to McKinsey. But many…
Every day, new tools and marketing technology trends promise to revolutionize campaigns. At the same time, customer expectations are growing, and…
Where should your next marketing dollars go? Balancing different channels—like search, social, email, and beyond—feels overwhelming, especially as you risk oversaturating…
When it comes to attracting customers and generating revenue, it’s not a matter of focusing on performance marketing vs brand marketing….