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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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In today’s complex marketing landscape, CPG organizations face a significant opportunity: unifying top-down brand strategy with bottom-up retail-media execution. During a…
Marketers want to learn what marketing investments are working best so they can validate their efforts, reinforce effective strategies, and optimize…
Make room in your data toolkit for 2025! At Keen, we believe success comes from making data flow smoothly and simplifying…
You’re not alone if you’ve ever struggled to pinpoint which marketing performance channels are actually driving growth. According to Gartner’s research,…
Fragmented marketing strategies are inefficient, costly, and, worst of all, confusing for your customers. But imagine if every channel, team, and…
As marketers, we know the frustration of having valuable marketing data trapped in siloed systems while deadlines loom and budgets need…
The launch of Google’s open-source MMM model, Meridian, is another significant step in making marketing measurement more accessible. Alongside Meta’s Robyn…
Marketing operates in a complex environment with countless variables, making it difficult to pinpoint what’s working and what isn’t. A Cornell…
Consumers no longer just interact with one ad and make a purchase. They might start by scrolling social media, reading reviews,…