Keen blog
Featured
The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
All blogs
A single conversion typically involves multiple touchpoints, including display ads, social media posts, email campaigns, webinars, and sales calls. Single-touch attribution…
As a marketer, you need to prove that your campaigns drive growth. Yet, most marketing dashboards overwhelm executives with disconnected metrics…
In the data-driven marketing landscape, where you track and benchmark every campaign for ROI, maximizing reach or clicks is no longer…
Marketing forecasting shows which channels, tactics, or campaigns are most likely to deliver results. But when you don’t have much historical…
Marketing objectives that sound generic often fail to get approval. Vague goals like “increasing brand awareness” or “generating more leads” lack…
Modern marketing can’t afford guesswork. Marketing leaders need to back every budget shift, campaign launch, or customer initiative with data that…
Marketing mix modeling (MMM) is a statistical analysis technique that uses historical sales and marketing data to measure the impact of…
The demand for predictive analytics is accelerating fast. The advanced predictive analytics software market is projected to grow from $13.9 billion…
Many marketing teams run into the same challenge: showing that their work is driving real business growth and a measurable return…