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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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There are more marketing channels than ever—paid, organic, digital, traditional, niche, broad, you name it. Every platform promises reach, targeting, or…
It’s one thing to know you need an annual marketing plan. It’s another to actually build one that’s structured, realistic, and…
Most marketing plans have flawed foundations: last year’s data, vanity metrics, and siloed teams. And when the time comes, marketing leaders…
A marketing audit is a structured, objective look at how your marketing strategy, channels, spend, and execution stack up against your…
Marketing leaders are always under the microscope, especially with tight budgets. Every dollar spent demands a proven return beyond the channel…
You’re staring at last year’s slide deck, trying to decide if you should recycle old marketing goals or come up with…
You can’t build your annual marketing plan on best guesses and past performance data alone. Markets shift mid-quarter. Channels get more…
Matched market testing (MMT) has been the gold standard for proving incrementality for years. It’s simple in theory: split your markets,…
Modern marketing is messy: too many channels, too many tools, and too little time. That’s why marketing automation matters. It helps…