The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
Marketing measurement is undergoing a fundamental transformation as companies move beyond traditional attribution models toward more advanced approaches that demonstrate marketing’s…
Businesses that use artificial intelligence (AI) in marketing are 2.6x more likely to see revenue increase, according to McKinsey. But many…
Every day, new tools and marketing technology trends promise to revolutionize campaigns. At the same time, customer expectations are growing, and…
Where should your next marketing dollars go? Balancing different channels—like search, social, email, and beyond—feels overwhelming, especially as you risk oversaturating…
When it comes to attracting customers and generating revenue, it’s not a matter of focusing on performance marketing vs brand marketing….
Ad costs are skyrocketing, cookies are on their way out, and advertisers are grappling with an overwhelming lineup of platforms to…
Every day brings a new challenge for marketers. Platforms come and go, AI shifts how we search, and consumer behaviors change…
You’re investing time and money into multi-channel campaigns—but how do you prove your efforts are driving revenue? How can you confidently…
Marketing has always been part art and part science. For decades, gut feelings, creativity, and intuition drove great campaigns. But can…