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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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There’s no shortage of vendors promising to measure marketing performance, but when it comes to choosing a marketing mix modeling (MMM)…
Last ads before a conversion often get all the credit. The time decay attribution model challenges that assumption by spreading credit…
Marketing automation is often humming along in the background: triggered emails go out, leads get scored, and nurture workflows fire. But…
Your MarTech stack keeps campaigns moving—until gaps in data, disconnected tools, or manual work begin to slow down results. That’s where…
Demand planning is a strategic process used by companies to forecast customer demand and plan their supply chain activities accordingly. This…
Most marketing campaigns don’t fail because of bad ideas. They fail because of misalignment, budget gaps, and poor execution. You set…
Most marketing budgets leak dollars because spend is tied to impressions and guesswork, not actual business outcomes. Marketers face mounting pressure…
Annual marketing budget allocation is where internal politics, strategy, and performance all collide. Marketers deal with this every cycle of annual…
Embarking on annual marketing planning is a fundamental aspect for any business aiming to thrive in today’s competitive landscape. The planning…