Ellie Mayer

IAB Measurement Leadership Summit Takeaways: The Industry Is Solving the Wrong Problem

Key takeaways from the IAB Measurement Summit and why better marketing measurement alone won’t improve business performance.

Google Just Made MMM Free. That Is Not the Hard Part.

Google’s new Meridian MMM tool expands access to scenario planning. But without strong priors and clean data, accuracy and trust remain challenges.

How to present a marketing plan: Best practices to win stakeholder buy-in

Learn marketing presentation skills that help you prepare and deliver a plan that stakeholders support, from ROI framing to budget justification.

The strategic marketing planning process

Master the steps in the marketing planning process to create plans that link campaigns, channels, and spend to real business outcomes.

Beyond the Effectiveness Equation: Where Google gets it Wrong with Incrementality Alone

Google and Keen both focus on incrementality, but we take marketing analytics further by transforming measurement into action. Learn how our predictive modeling drives 25% better marketing performance through scenario-based planning and financial forecasting.

Are Retail Media Networks Killing Your Brand’s Profitability? Are You Ready to Fight Back at Your Next Joint Business Planning Session?

Retail Media Networks are eroding brand profitability despite high ROAS. Learn how to optimize RMN spending and confidently negotiate with retailers in your next planning session.

Bridging Omni-Channel Gaps: How CPG Leaders Can Align Strategy with Execution

Learn how CPG leaders can unify brand strategy with retail-media execution through integrated measurement. Discover proven approaches to connect marketing investments with measurable business outcomes.

What is Keen’s Marketing Elasticity Engine (MEE)?

Discover Keen’s Marketing Elasticity Engine, an AI-powered platform that analyzes $7.5B in marketing data annually to predict advertising effectiveness. Learn how this innovative tool combines metamodeling and brand-specific insights to optimize marketing ROI.

New Keen integrations are here to boost your marketing strategy!

Discover Keen’s new marketing integrations for 2025: Streamline your data workflow, automate reporting, and boost ROI with powerful connections to TapClicks, Tracer, Attribution, and more.

Turn Your Marketing Data into Confident Decisions: A New Era of Real-Time Optimization

Transform your marketing data into actionable insights with unified measurement software. Learn how leading teams optimize spend in real-time and defend budgets with confidence.

Thriving amid the rise of Retail Media Networks

Explore retail media network definition and address the top RMN challenges. Discover how to standardize measurements and use data-driven insights.

Crafting success: Scaling your brand with effective data-driven trade and marketing decisions

Discover how to transform your marketing decision process with data-driven strategies. Learn to optimize budgets and drive brand growth with insights from Keen.

Unlock the Power of Data-Driven Marketing: Insights from Industry Leaders

Industry leaders share the transformative power of advanced marketing mix modeling and how data-driven marketing is revolutionizing the industry.

How to Create a Full-Funnel Marketing Strategy

Enhance customer experiences and avoid missed opportunities with full-funnel marketing tactics that align efforts across all stages.

MMM vs MTA: The differences between marketing mix modeling and multi-touch attribution

Discover the key differences between marketing mix modeling and multi-touch attribution (MMM and MTA) and learn which model best fits your marketing strategy.

Ready to transform your marketing strategy?