Keen resources

Ellie Mayer

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Results from a marketing audit and it's corresponding plan overlayed on an image of marketers meeting.

How to present a marketing plan: Best practices to win stakeholder buy-in

Learn marketing presentation skills that help you prepare and deliver a plan that stakeholders support, from ROI framing to budget justification.
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Choosing the Right Channel Strategy

The strategic marketing planning process

Master the steps in the marketing planning process to create plans that link campaigns, channels, and spend to real business outcomes.
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A screenshot of Keen Platform optimizing across multiple channels in front of a computer showing more graphs from Keen platform.

Beyond the Effectiveness Equation: Where Google gets it Wrong with Incrementality Alone

Google and Keen both focus on incrementality, but we take marketing analytics further by transforming measurement into action. Learn how our predictive modeling drives 25% better marketing performance through scenario-based planning and financial forecasting.
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A marketing dashboard displaying quarterly investment metrics, total sale volume, and revenue trends.

Are Retail Media Networks Killing Your Brand’s Profitability? Are You Ready to Fight Back at Your Next Joint Business Planning Session?

Retail Media Networks are eroding brand profitability despite high ROAS. Learn how to optimize RMN spending and confidently negotiate with retailers in your next planning session.
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Keen's promotional graphic for a webinar titled "Bridging Omnichannel Gaps: Connecting CMO Strategy to E-Commerce & Retail Media Execution with three speakers.

Bridging Omni-Channel Gaps: How CPG Leaders Can Align Strategy with Execution

Learn how CPG leaders can unify brand strategy with retail-media execution through integrated measurement. Discover proven approaches to connect marketing investments with measurable business outcomes.
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A marketing dashboard displaying quarterly investment metrics, total sale volume, and revenue trends.

What is Keen’s Marketing Elasticity Engine (MEE)?

Discover Keen’s Marketing Elasticity Engine, an AI-powered platform that analyzes $7.5B in marketing data annually to predict advertising effectiveness. Learn how this innovative tool combines metamodeling and brand-specific insights to optimize marketing ROI.
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New Keen integrations are here to boost your marketing strategy!

Discover Keen’s new marketing integrations for 2025: Streamline your data workflow, automate reporting, and boost ROI with powerful connections to TapClicks, Tracer, Attribution, and more.
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A marketing dashboard displaying quarterly investment metrics, total sale volume, and revenue trends.

Turn Your Marketing Data into Confident Decisions: A New Era of Real-Time Optimization

Transform your marketing data into actionable insights with unified measurement software. Learn how leading teams optimize spend in real-time and defend budgets with confidence.
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Thriving amid the rise of Retail Media Networks

Explore retail media network definition and address the top RMN challenges. Discover how to standardize measurements and use data-driven insights.
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Crafting success: Scaling your brand with effective data-driven trade and marketing decisions 

Discover how to transform your marketing decision process with data-driven strategies. Learn to optimize budgets and drive brand growth with insights from Keen.
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Unlock the Power of Data-Driven Marketing: Insights from Industry Leaders

Industry leaders share the transformative power of advanced marketing mix modeling and how data-driven marketing is revolutionizing the industry.
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How to Create a Full-Funnel Marketing Strategy

Enhance customer experiences and avoid missed opportunities with full-funnel marketing tactics that align efforts across all stages.
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Blog thumbnail graphic showing different charts that are representative of outcomes from the Keen platform.

MMM vs MTA: The differences between marketing mix modeling and multi-touch attribution

Discover the key differences between marketing mix modeling and multi-touch attribution (MMM and MTA) and learn which model best fits your marketing strategy.
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Interoperability and Triangulation in Marketing

Discover the benefits of interoperability and why triangulation may complicate marketing analytics. Learn to optimize strategies with data-driven insights.
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Bar chart going up and to the right with line graph imposed on top and a finger pointing the top point.

Understanding predictive vs. causal analytics in marketing

Harness the power of Keen’s MMM software, which uses both predictive and causal analytics approaches to provide powerful marketing insights.
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